Reality Digital Launches Web-Services Platform for Monetizing UGC

Realitydigitallogo2006 San Francisco-based Reality Digital has officially launched its Reality Digital Opus platform, which it claims is the first Web-based services platform to monetize user-generated content (UGC) within an online business environment (note: the platform has actually been in use for some time now). The platform is a hosted, "white label" solution which is designed to allow businesses to easily and inexpensively add user-generated content and social networking elements to an existing site or to create new user-generated content sites. The platform's customers include Atom Entertainment (which uses it for its AddictingClips service--see [itvt] Issue 6.76), Music Player Network and SPARQ Training. Components of the platform include Opus AdCel, a new patent-pending advertising overlay module, which was previously in beta. It is designed to allow businesses to monetize content by associating specific elements of user-generated videos with relevant brands and advertisements: according to Reality Digital, it identifies video via specific criteria, such as tags, words, phrases, or clip length, and then overlays a cell or branding bug that is relevant to the video. Other Opus components include 1) Opus Dashboard, which provides administrative, screening and reporting tools for monitoring and monetizing content; 2) mobile upload functionality; and 3) various other technologies for sharing, storing and managing digital content. Reality Digital--which claims that it can launch the hosted platform in days, without requiring customers to make significant infrastructure investments--describes Opus as a "completely transparent" offering which allows site customization that addresses individual needs, brands and vertical applications. According to the company, Opus is based on such industry standards as Microsoft COM and ASP, AJAX, SOAP, XML, JavaScript, HTTP and SMTP. It is an N-tier solution built upon Microsoft's .NET framework, Microsoft SQL Server and IIS 6. Its architecture is separated into multiple physical tiers that include the application interface, business logic, asset repository and file-type support.

Originally Published: September 27, 2006 in [itvt] Issue 6.96 Part 2

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