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[itvt] Presents...The TV of Tomorrow Show, San Francisco 2017

February 06, 2017
SAN FRANCISCO - JUNE 28-28, 2017
  • TVOT SF 2017 Will Feature Incredible Networking/Business-Development Opportunities for Attendees, Innovative and Effective Branding Options for Sponsors and Exhibitors, Close to 200 World-Class Speakers and Panelists, Hands-On Workshops and Master Classes, the Presentation of the 14th Annual Awards for Leadership in Interactive and Multiplatform Television, and Much, Much More
  • The Show Will Return to its Spectacular New Home: The Golden Gate Club in San Francisco's Presidio National Park, Overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay
  • Tickets on Sale Now: Special Early-Bird and Group Rates Available

TVOTSF2017-Title.jpg

http://www.thetvoftomorrowshow.com

InteractiveTV Today [itvt] is pleased to announce that the 11th Annual TV of Tomorrow Show (TVOT) will take place June 28th-29th (Wednesday-Thursday) at The Golden Gate Club in San Francisco's famous Presidio National Park--a truly stunning location overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay.

While just 15 minutes from downtown San Francisco, the show's location allows us to offer attendees a uniquely beautiful and memorable indoor-outdoor environment which facilitates social interaction and community-building, and which also complements TVOT's signature focus on networking and business development with a plethora of recreational opportunities.

Once again, we will be offering sponsors and exhibitors a range of exciting options, including innovative and effective ways to drive awareness of their brand, and the ability to reserve private demo/meeting/hospitality rooms.

As previous attendees can attest (see testimonials below), TVOT consistently attracts a veritable "who's who" of the interactive/advanced-TV, pay-TV, OTT-TV, advertising, broadcasting/programming, data/measurement, consumer-electronics and live-streaming/social-video industries. The show--which is carefully designed to encourage networking and deal-making--has been widely praised for offering a uniquely inspiring, rewarding and enjoyable experience, unlike any other tradeshow or conference. Moreover, over the past few years, TVOT has become the event of choice for established TV players to meet and network with the creative and business communities that have emerged on YouTube, Facebook, Snapchat, Periscope and other social-video platforms in response to the rapidly evolving viewing habits and programming preferences of Millennials and Gen Z. It has also become one of the leading venues for agencies, brands, broadcasters, content-owners and adtech companies to explore the relationship between audience measurement, big data, and advanced advertising.

Date and Place: June 28-29th (Wednesday-Thursday) in San Francisco

Web Site: http://www.thetvoftomorrowshow.com

Follow on Twitter@tvotshow or @tswedlow or on Facebook: TVOTshow

Contacttracyswedlow@gmail.com or 415-608-4766

  • To find out more about discounted EARLY-BIRD REGISTRATION (40% off if you purchase your ticket by February 28th!), click here
  • To find out more about SPONSORSHIP and EXHIBITION opportunities, contact us at swedlow@itvt.com or 415-824-5806. Please note that we are very happy to work with your marketing department to develop creative, custom sponsorship packages that are specifically tailored to your company's communications needs. In addition, as publisher of the widely read industry news source, InteractiveTV Today (founded in 1998), we offer the ability to expand the impact of your sponsorship via complimentary advertising throughout the year on our Web site and in our [itvt] newsletter.
  • To find out more about holding a WORKSHOP/MASTER CLASS session at the show, where you can showcase your company's solutions and services--or its vision for the television of tomorrow--contact us at tracyswedlow@gmail.com or 415-608-4766
  • To find out more about reserving PRIVATE DEMO/MEETING/HOSPITALITY ROOMS at the show, contact us at tracyswedlow@gmail.com or 415-608-4766.
  • To find out more about SPEAKING opportunities, contact us at tracyswedlow@gmail.com or 415-608-4766
  • To view TESTIMONIALS from sponsors, exhibitors, speakers and attendees about recent TV of Tomorrow Show events, click here
  • For a video overview of TVOT SF 2016, click here
  • For a gallery of photos from TVOT SF 2016, click here
  • For a gallery of photos from TVOT NYC 2016, click here
  • For directions to the Golden Gate Club, and for information on accommodation and transportation options, click here
  • To discuss TVOT SF 2017, or to give us feedback and suggestions (including new technologies you would like to see showcased, topics you would like to see discussed, and creative ideas for how your company can sponsor the show), email us at tracyswedlow@gmail.com or 415-608-4766
A DIFFERENT KIND OF EVENT...

While [itvt]'s TV of Tomorrow Show events feature an exhibit hall and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:

  • They are the only industry events to focus on the production, delivery, user experience and business of interactive and advanced TV across multiple platforms, media and technologies (e.g. pay TV, smart TV, tablets, smartphones, OTT, social networks, VOD, game consoles, programming, advertising, tcommerce, AR/VR, IoT, in-car, artificial intelligence, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions and solutions.
  • The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The events' panel sessions are developed through an ongoing dialog with the readership of the [itvt] newsletter, allowing us to ensure that they are topical, timely and accurately reflect the interests and concerns of the industry.
  • The panel sessions are highly interactive, with debates, open mics, polls and other features designed to promote discussion.
  • The events also offer in-depth Workshop/Master Class sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
  • The events feature innovative staging, designed to facilitate debate and communication between panelists and interaction with attendees.
  • The events are designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as social-video creators/influencers, artists, performers, designers, interactive storytellers, independent filmmakers, and more.
  • Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.
THREE INTENSIVE TRACKS

Sessions at the TV of Tomorrow Show 2017 will be broadly organized into three tracks, featuring close to 200 industry-expert speakers and panelists:

  • A Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of advanced TV and video that are already in the field today. Representatives from the operators, technology providers, device manufacturers, broadcasters, networks, production companies, advertising agencies, brands, measurement/analytics companies, OTT programmers, social media platforms, MCN's, UI/UX designers, application developers and other players that are currently implementing interactive and multiplatform television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
  • A Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's advanced-TV/video space are likely to evolve over the coming months and years, and to identify new platforms, new technologies, new forms of programming, new kinds of data, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/social/advanced TV, but to question those experts and provide them with feedback on their efforts.
  • A Workshop/Master Class Track will provide attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new advanced-TV technologies, standards and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing new TV experiences.

In addition to these three tracks, the event will feature:

  • Vendor booths and private demo/meeting/hospitality rooms.
  • A vibrant cocktail party where attendees will have the opportunity to rub shoulders with many of the most influential figures shaping tomorrow's television.
  • Gourmet catering.
  • The presentation of the 14th Annual Awards for Leadership in Interactive and Multiplatform Television.
  • Art installations, performances and more.
  • The chance to enjoy the many recreational opportunities (beaches, hiking and cycling trails, internationally acclaimed restaurants, world-class golf courses, and more) offered by the Presidio National Park, San Francisco itself, and nearby Marin County.
TICKETS

TVOT SF 2017 is a limited-attendance event, so we strongly encourage you to register early. To purchase your tickets, click here.

  • Tickets are currently available at the special super-early-bird rate of $775. From March 1st through March 31st, they will be priced at $875; from April 1st through April 30th, they will be priced at $975; and from May 1st through June 27th, they will be priced at $1,275. (Note: tickets purchased at the door will be priced at $1,475.) 
  • A special package that includes both a ticket to The TV of Tomorrow Show 2017 in San Francisco and a ticket to next fall's TVOT NYC 2017 event in New York is also available (representing a substantial savings on the full ticket price of both shows). To purchase this special two-event packageclick here.
  • To find out about special group rates (three or more), contact Tracy Swedlow at tracyswedlow@gmail.com or 415-608-4766.
SPEAKERS

We are still accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event's schedule. Uniquely among tradeshows, the TV of Tomorrow Show features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at tracyswedlow@gmail.com or 415-608-4766, to discuss your proposal. Also, please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.

SPONSORS

TVOT SF 2017 offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our podcasts. As a sponsor, you also have such options as:

  • organizing a Workshop/Master Class on your company's solutions or on an industry topic of importance to your company;
  • booking a room for private meetings, customer hospitality and demos (available rooms offer views of the Presidio Forest, or the San Francisco Bay, the Golden Gate Bridge and Alcatraz Island);
  • having your company's logo and branding projected as an integral part of the show's set design;
  • having your company's TVOT party or special event promoted to TVOT speakers and attendees and the [itvt] readership at large.

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company's specific communications needs.

If you would like to find out more about sponsoring TVOT SF 2017, email us at tracyswedlow@gmail.com or 415-608-4766.

EXHIBITORS

TVOT SF 2017's exhibitor showcase will be located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at tracyswedlow@gmail.com or 415-608-4766.

LODGING AND TRANSPORTATION

The Golden Gate Club is located at 135 Fisher Loop, San Francisco, CA 94129. There are a number of hotels close by, including the famous Inn at the Presidio within the park itself. For out-of-town attendees who prefer to stay in downtown San Francisco and do not have access to a car, the facility is easily reached by taxi, Uber or Lyft (a 15-20 minute ride from Union Square, depending on traffic).

Driving directions to the Golden Gate Club from Silicon Valley, SFO and other locations (as well as information on the PresidiGo shuttle service between the Presidio and downtown, and other public transit options) can be found here.

There is ample parking near the Golden Gate Club, priced per hour at $1.50 and capped at $8.00 per day.

ISSUES IN FOCUS

The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the [itvt] newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT SF 2017 include:

  • Reports from the field: How recent deployments of virtual MVPD/"skinny-bundle" services, niche, direct-to-consumer OTT SVOD offerings, interactive programming and advertising, live social broadcasting, dynamic and addressable advertising, tcommerce, programmatic TV, social TV, programming-discovery technology, measurement and analytics services, social-video storytelling and marketing, virtual/augmented reality experiences, TV Everywhere, and other advanced-TV/video innovations are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms, services and content offerings are attracting audiences and generating revenues today and how?
  • The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms; and how advertising and audience measurement are being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, second-screening, and other ongoing changes in viewer behavior.
  • The increasingly important role "Big Data" is playing in the television and advertising industries: the new forms of data that are being generated by interactive, connected and social TV, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
  • The emerging relationship between big data and creative--both in the programming and advertising spaces.
  • The implications for the TV/video industry of an FCC that is hostile to the concept of Net Neutrality.
  • The role that artificial intelligence (AI) will play in the evolution of TV's user experience.
  • The emergence of "virtual MVPD's/MSO's" and unbundled programming services that are seeking to take advantage of TV delivery over-the-top (OTT); and the implications of this phenomenon for content providers, operators, marketers, advertisers, and other players.
  • The implications of the increasing importance of subscription as a monetization model for OTT TV.
  • The role that in-car entertainment will play in the future of TV and video.
  • New developments in native advertising, branded content, influencer marketing and episodic marketing.
  • The potential of tcommerce--whether on pay-TV systems, smart TV's, second-screen devices or social-media platforms--to revolutionize the economics of television and advertising.
  • The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.
  • The emergence of Facebook Live, Periscope, YouNow, Twitch, Beam and other live social-broadcasting services as platforms for programming, marketing and advertising.
  • Live social broadcasting's impact on the body politic and society at large.
  • Understanding the respective roles now being played by Facebook, Twitter, Instagram and Snapchat in the television and advertising spaces--what are those companies' TV/video goals, how likely are they to achieve them, and what do other stakeholders need to do in order to survive and thrive alongside such powerful companies?
  • Understanding the possible impact that other social-media platforms, such as Kik, Reddit and LinkedIn, could have on the television/video space.
  • The implications for YouTube and other players of Facebook's increasing importance as a video platform.
  • Understanding the role that TV and video will play in the Internet of Things (IoT).
  • The implications of the incorporation of ACR and other "intelligent" technologies into smart TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
  • The impact of Netflix's and Amazon's massive original-programming budgets on the production and distribution of content.
  • The significance of recent moves by MVPD's to embrace Netflix and other OTT services.
  • Best practices for developing, producing, distributing, promoting and monetizing interactive TV content.
  • Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, by the revitalization of longtail programming content, and by the emergence of related content as part of the television experience.
  • The validity and implications of the argument--originally espoused by FX CEO, John Landgraf--that we are seeing "peak TV in America" and that there is now "simply too much television."
  • The extent to which there is still room for growth in the OTT TV space.
  • ATSC 3.0 and other recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
  • The resurgence of OTA TV, and the re-emergence of local broadcasters as drivers and beneficiaries of innovation in the advanced-TV space.
  • The significance of HTML5 and the Cloud.
  • How questions of content discovery, navigation and personalization have become central to television's future.
  • The growing importance of metadata and related content to the TV experience.
  • The emergence of connected-TV advertising and commerce.
  • The emergence of social-TV advertising and commerce.
  • The threat posed to video advertising by adblockers--and the new technologies and strategies that are emerging to counter that threat.
  • The emergence of the app--whether on connected-TV or second-screen platforms, or across both simultaneously--as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
  • The emergence of virtual reality (VR) as a platform for storytelling and news reporting, as well as for advertising and marketing.
  • The significance of the recent explosion of creativity in the "cinematic VR" space.
  • The implications of the increasing popularity of 360-degree video.
  • How pay-TV operators are revamping their platforms and services in order to counter the threat posed by cord-cutting.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the advanced-TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; the impact of social media on TV/video design; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies such as 4K UHD on TV user interface design.
  • The emergence of natural user interfaces, including gesture- and voice-controlled interfaces, interfaces powered by facial recognition, and more.
  • Understanding international advanced-TV markets: opportunities and risks in Europe, Asia, Latin America and beyond.
  • The on-air incorporation of social media into sportscasts, news shows and other forms of live programming, and the impact of this phenomenon on the content and monetization of television.
  • The question of whether pay-TV can continue to count on sports as a firewall against cord-cutting.
  • The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • The real world as platform: The emergence of immersive interactive TV experiences that subvert traditional notions of the screen.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as bandwidth caps and interconnection deals for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.
  • The emergence of sponsored data services and their significance for the OTT /mobile TV space.
  • The diversification of the cable business: How will the emergence of new cable offerings such as smart home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
  • The increasingly importance of fan communities in the development, promotion and monetization of programming.
  • Wearable technology, virtual reality, augmented reality, interactive dynamic video, near field communication, artificial intelligence, and more: Identifying the emerging technologies and media that could impact the television/video space going forward.
  • The significance of the VOD "Binge-Viewing" phenomenon--its potential impact on advertising strategies, programming promotion and even programming formats themselves.
  • Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
  • The significance for television of the eSports phenomenon, and the emergence of eSports as a medium for advertising.
  • How to reconceptualize advertising campaigns so that they engage viewers whose attention is dispersed across multiple screens.
  • The increasing importance of influencer marketing as a means to reach younger audiences.
  • Understanding the emerging viewing habits and evolving programming preferences of Millennials and Plurals ("Generations Y and Z").
  • How to ensure that programming, advertising and the institutions responsible for them reflect and are responsive to the increasing diversity of today's Millennial and Gen-Z audiences and cultural influencers.
  • How to identify, manage and monetize the new social-video talent that appeals to Millennials and Gen-Z.
WHAT PEOPLE ARE SAYING ABOUT THE TV OF TOMORROW SHOW and TVOT NYC

SPONSORS

"Thanks so much for all your help making our sponsorship a success!" – Premier Track Sponsor, Verizon Digital Media Services

"We were thrilled to be the Premier sponsor at TVOT. The caliber of the content and the attendees was spectacular, so we're looking forward to future events, too. Our team made some great connections…We had a good amount of press…And the conversations were top quality. Fantastic event!" – Premier Sponsor, Adobe

"We really enjoyed the San Fran show – thanks so much for giving us a great sponsorship experience. We’d definitely be interested in exploring another sponsorship later this year." - Diamond Sponsor, Tremor Video
 
"Just wanted to follow up and say we really enjoyed this year’s TVOT event. You were right the panel in the round was a great choice! I also appreciate you making room for our Modi/Allergan fireside. We got a lot of great feedback from it." – Diamond Sponsor, TiVo Research
  
"Hope you’ve had some time to decompress after a great event! Really loved the Facebook Live component this year. We felt very dialed in from the office, really valuable. Hope to see that continue!" – Exhibitor, Vubiquity
 
"Thanks for including us. As always, it was a great show." – Bronze Sponsor, Digitalsmiths

"We are always happy to sponsor. We consistently hear great feedback from attendees regarding their TVOT experiences." – Lunch Sponsor, Clearleap, an IBM Company

"I'm so glad the party was such a hit! We had a great time ourselves, and it stayed packed all night! That is always a great sign!" – Party Sponsor, comScore
 
"Thank you for your incredible event. It was amazing, in every way. The location; the professionalism of your staff; the catering; the sessions; the breadth of content. Seriously, Tracy – this is one of – if not the best – events on this topic that I have ever attended anywhere. Kudos to you and the TVOT team!"  – Exhibitor, TokBox
 
"Thank you for your dedication to this ever-evolving space and for continuing to bring people together for meaningful dialogue. With a week behind you, I’m sure you’re onto planning the next great show!"  – Sponsor, Delivery Agent

"Just wanted to send you a note to congratulate you on an excellent TVOT conference. As well as having a fantastic opportunity to speak alongside such an expert panel, I learned so much at the event. The tone was just right, the city and people were fantastic and the organizers were so friendly and helpful…Thanks so much for having me at your wonderful conference!" – Coffee Sponsor, Axonista

"Really beyond impressed." – Exhibitor, Reed MIDEM (Produces MIPTV)
 
"Brian and Stu told me that it was a great conference and another successful year. Congratulations!" – Sponsor, Canvs

"Once again, you knocked it out of the park." – Sponsor, Canoe Ventures

"The event went really well." – Sponsor, Accedo Broadband

"We enjoyed being a part of TVOT in New York and are looking forward to continuing our involvement at the show in San Francisco." – Sponsor, Piksel 

"By the way, I love the step-and-repeat photos from your SF event... Rovi logo looked great in the photos!" – Bronze Sponsor, Rovi Corporation

"Congratulations on another amazing event! Thanks so much for working with us. The OVEE events really rocked." – Livestreaming Sponsor, Independent Television Service

 

SPEAKERS & ATTENDEES

"Thank you for the invitation to be a keynote speaker this year. It was a lot of fun and I truly enjoyed the event on Tuesday. You did a great job and I can tell it’s a lot of work pulling it all together. Thank you again." – Rob Hayes, EVP, Digital, NBC Entertainment

"I was most impressed with the quality of the conference. The stage set, art exhibit, audience quality and planning were amazing. Fantastic job." – Gary Shapiro, President and CEO, Consumer Electronics Association (CEA)

"Thanks for a great session, Tracy. Very nice event." – Gloria DeCoste, Head of Digital Strategy, Nestle

"Thank you for organizing such a great event and allowing us to be part of a panel.  It’s nice to see such a tight knit community of industry leaders together under one roof. We look forward to participating in future TVOT conferences." – Michael Strober, EVP, Client Strategy & Ad Innovation, Turner 

"Super event this year! The topics where spot on and the discussions informative and fresh. Thanks for having me."– Anne Schelle, Managing Director, Pearl TV

"Just a note to thank you for having me at your event. I heard that the entire event was a huge success." - Tony Werner, CTO, Comcast

"Serious kudos to you on the agenda." – Jonathan Dakss, Chief Digital Officer, EPiX

"First and foremost, congrats on 10 years of successful TVOTs.  Having seen various incarnations of this from my time at Anystream/TWC/Comcast/Canoe and now ListenFirst Media, continue to be impressed with the value and the substance of topics and attendees you assemble each time.  Truly the premier show of the TV World. Secondly, thanks again for allowing us to participant on such a great panel.  While very much still coming down from the high of this one, already looking forward to the next show." – Jon Farb, Chief Product Officer, ListenFirst Media

"Loved everything." – Lisa Hsia, EVP of Digital, Bravo and Oxygen Media

"I just wanted to say thank you for inviting me to participate in the round table at your conference. I thought it was really great event.  Lots of good spirited discussions!!  Lots of quality exchanges of ideas. Look forward to your next TVOT show already!" – Rolfe Swinton, Co-Founder, CRO, RealityMine

"Thank you so much for the opportunity to be a part of TVOT SF. The event was one of the best yet and it was very satisfying for me. The industry benefits so much from TVOT and we have you to thank for that." – Patrick Donoghue, Founder & CEO, Next Stop Willoughby (Emmy Award Winner) 

"You truly put together the best group of people! I always meet a couple of fascinating folks." – Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks

"Congratulations on another amazing event! Just wanted to send a note to thank you for including us at TVOT this year. I thoroughly enjoyed my panel and had a great experience meeting everyone. I believe this is our third year, and we always really enjoy it. Very much look forward to participating again next year!" – Nate Houghteling, Executive Producer, Portal A

"Well done Tracy: another great event filled with innovative ideas and great people!  Appreciate being a part of it." – Adam J. Lowy, General Manager of Advanced TV, DISH Network
 

"Thank you so much for inviting me to participate in TV of Tomorrow this year. I had a wonderful time and met great people. Your event is very well organized and I enjoyed it greatly. Definitely one of the best out there. Everyone was delightful and I'm excited to watch the panels I missed online." – Robinne Burrell, CPO, Redflight Mobile

"Fabulous job with the show again this year!" – Jane Clarke, Managing Director, CIMM

"Just wanted to drop you a note to say how much I enjoyed the TVOT conference yesterday.  I thought all the panels I attended were engaging, thought-provoking and worthwhile.  Thanks for including me." – Helen Katz, SVP/Director of Research, Publicis Groupe Media

"You put together an amazing show. It was quite impressive. Wanted to say how much I appreciated the opportunity to be on the panel. I think it went very well." – Virginia Juliano, CEO & Founder, CobbleCord

"Congratulations on another outstanding show. I want to thank you and Richard again for inviting me to present. Once again you and your road dogs outdid yourselves. The show was absolutely outstanding. I'm honored and proud to be part of it." – Evette Vargas, CEO & Executive Prouder, Digital Reign Productions 

"I greatly enjoyed the TVOT conference in SF. I found it inspiring and met some great people." – Fabian Birgfeld, Founder & CEO, W12 Studios

"Thank you again for a great event.  Truly great.  The standard by which others are measured." – Brent McGoldrick, CEO, Deep Root Analytics

"I wanted to thank you for the great experience we had at TVOT. Adi [Sideman, CEO, YouNow] really enjoyed his keynote opportunity and you had a first with the Periscope/YouNow talent discussion. That has never been done before. This TVOT really examined live streaming in an in depth fashion from a variety of angles. It certainly helps to educate the influencers and media companies about the sector. " – Paula Batson, VP PR and Communications, YouNow

"I wanted to say thank you so much for yesterday’s panels.  Both Ashley [Parrish – Executive Producer, NBCUniversal’s  Today Digital] and Bill [Smee, Executive Producer, NBC News] had a great time and thoroughly enjoyed the engagement with their peers.  I look forward to working together in the future. " – Patrick Bunting, NBCUniversal

"Congratulations on another wonderful event, it was great to participate, thank you very much." – Adriano Farano, CEO and Founder, Watchup (Now - Plex)

"Your event was great." – Ron C. Pruett Jr., CEO, Al Roker Labs

"I hope you and your family are having a wonderful holiday season and some rest!! Thank you again for having me at TVOT NYC. I had a blast on and off stage. I look forward to collaborating again in 2016. " – Lizza Monet Morales, Periscope Star

"Congrats on another big year for TVOT.  It was an honor to moderate at your SF event.  I wish you continued success in 2016. " – Jon Erlichman, The Verge & Periscope Star 

"Thank you for allowing me to participate in this year's TVOT. Had fun.” – Dennis Dortch, Founder & CEO, BlackandSexy TV

"I wanted to personally let you know how much I was looking forward to participating in TVOT. I truly find your conferences to be the most interesting and thought provoking out there. Not only do I appreciate the opportunity to share my views on a panel, I love attending the event overall. "  – Tara Maitra, SVP and General Manager of Content and Media Sales at TiVo

"I thought this was an excellent conference. For me, it was refreshing to be in a room full of tech people rather than content people. I actually learned some new things at the panels." – Jody Simon, Partner, Fox Rothschild LLP

"Just wanted to thank you again for organizing the conference and letting me participate. I really thought it was one of the best shows I have been too. The content was great." – Carol Davidsen, VP of Political Technology, comScore

"I had a great time!" – Yoni Bloch, Founder and CEO, Eko

"Thanks for hosting a great event!" – Sally Hubbard, Vice President, Senior Antitrust Correspondent, The Capitol Forum

"I enjoyed your event. It was cool." – Mystery Guitar Man (a.k.a. Joe Penna), AwesomenessTV

"Thanks again for pulling together a great event! I am looking forward to next summer's!" – Chris Falkner, VP of Advanced Advertising, NBCUniversal

"It was a great show yesterday. Thank you for organizing." – Rehor Vykoupil, CEO, Mautilus, Czech Republic

"Thank you so much for allowing us to be part of your conference again this year. I really like the risks you take with content and format--and, you're successful doing so. I met some fascinating people." – Nathan Shedroff, Program Chair, MBA in Design Strategy, California College of the Arts

"Great show!" – Debbie Fitzgerald, Principal Architect, CableLabs

"It was a great show today. A very impressive line-up. I was only disappointed because there were a few sessions that overlapped that I wanted to attend. Since cloning is still illegal, I had to miss a few." – Jeffrey Silverman, CEO, Laconia Ventures

TVOT_VantanaRoom_dbaird_June2016_01.jpg TVOT SF 2016: Looking out into the Bay during a session.

Radio [itvt]: "Programming in the Era of Social Media and OTT" at TVOT NYC 2016

January 30, 2017

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Sarah Malkin, Jim Spare, Adam Duritza

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows: "This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is increasingly viewed not only over-the-top, but on social media platforms, such as Snapchat, Instagram, Facebook and YouTube.  In addition to identifying new content genres and viewing behaviors that have emerged natively on such platforms, and attempting to understand how fundamental a change in audience tastes, expectations and habits they represent, panelists will examine how established media companies are adapting their own content-creation, presentation, distribution and monetization strategies in response to these developments, and how new social-video programming formats and viewing behaviors are likely to impact the content and the business of television going forward."

Panelists included:

  • Adam Duritza, Senior Director of Global Partnerships, Yahoo
  • Michael Gaston, CEO, Cut.com
  • Sarah Malkin, VP of Programming, New Form Digital
  • Adam Ostrow, Chief Strategy Officer, Mashable
  • Jim Spare, COO, Interlude/eko
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)

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Adam Duritza, Adam Ostrow, Mike Gaston

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Tracy Swedlow, Jim Spare, Adam Duritza, Adam Ostrow

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Adam Duritza, Adam Ostrow, Mike Gaston

Radio [itvt] - "OTT Technology Question Time" at TVOT NYC 2016

January 26, 2017

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "OTT Technology Question Time." The session was described in the show brochure as follows:

"This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that infrastructure. The goal of the session will be to give content creators, aggregators, distributors and other interested parties a clearer understanding of the technological issues they need to be aware of as TV becomes an increasingly multiplatform medium. Topics likely to be addressed include the challenges that are still facing the OTT/multiplatform TV infrastructure and what is being done to address them; technological innovations we can expect to see in the not-too-distant future; and the new business models and forms of creativity that these innovations could enable."

Panelists included:

  • Luke Durham, CTO, Switch Media
  • James Field, Product Manager, Cloud Apps and Solutions, Cisco
  • Tim MacGregor, Head of Customer Success, IBM Cloud Video
  • Debby Ruth, Senior Vice President, Frank N. Magid Associates (Moderator)
  • Scott Williams, EVP of the Americas, Piksel

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Luke Williams, Time MacGregor, James Field, Debby Ruth

use-8C2B3274.jpg Scott Williams, Luke Williams, Tim MacGregor   SwitchMedia.png   Cisco-large-200.jpg IBM.png magid-color.png   Piksel-logo.png  

TVOT NYC 2016 Fireside: AT&T AdWorks' Maria Mandel Dunsche, Videology's Scott Ferber and Forbes' Howard Homonoff

January 16, 2017

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "Building a 21st Century Media Company: A Fireside Chat about Transformation, Technology and the Future of TV." The session was described in the show brochure as follows:

"TV now stands firmly at the intersection of technology and content. Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks, and Scott Ferber, CEO of Videology, will discuss how media companies are adapting to this converging landscape, what "TV" really means in a cross-device world, and how data is transforming the way advertisers speak to audiences. Media strategist and Forbes contributor, Howard Homonoff, will lead the conversation."

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TVOT NYC 2016 Fireside: Forbes, AT&T AdWorks, and Videology Discuss the Future of TV

January 16, 2017
TVOT NYC 2016 Fireside: Forbes, AT&T AdWorks, and Videology Discuss the Future of TV

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "Building a 21st Century Media Company: A Fireside Chat about Transformation, Technology and t

Photos from TVOT NYC 2016

January 10, 2017

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Seth Haberman (far left), Mike Bloxham, Patrick Donoghue, Dale Herigstad, Rick Mandler, Pooja Midha, Jonathan Bokor

[itvt] is pleased to present *photos* from our most recent TV of Tomorrow Show event, TVOT NYC 2016, which took place last month at the SVA Theatre in Manhattan's Chelsea district. 

We will be announcing our next TV of Tomorrow Show event, TVOT SF 2017, shortly. Be sure to check the [itvt] newsletter for news about the show, as well as for special early-bird discounts!

PHOTOS

 

"What the 2016 Presidential Election Teaches Us about the Future of Advertising" at TVOT NYC 2016

January 08, 2017

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Zane Vella, Jonathan Bokor, Seth Haberman, Mike Bloxham, Ashley Swartz

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows:

"This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. 

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion!" Panelists included: 

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 
  • Jonathan Bokor, SVP/Director of Advanced Media, MediaVest
  • Mark Gall, CRO, Alphonso
  • Seth Haberman, CEO, Visible World (Moderator)
  • Tracey Scheppach, CEO, Matter More Media
  • Ashley Swartz, CEO, Furious Corp.
  • Zane Vella, CEO, Watchwith

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Seth Haberman, Mike Bloxham, Ashley Swartz, Tracey Scheppach, Mark Gall

 

 

LAST CHANCE TO SAVE $200 ON TICKETS TO TVOT NYC 2016!

December 06, 2016

07_TVOT_NYC_Plinth_V01.jpg You have just one day left to buy your TVOT NYC 2016 tickets at the pre-show price of $1,075 (pre-show registration ends at midnight, December 7th; and tickets at the door will be priced at $1,275).

Click here to purchase your tickets: http://tvotnyc2016.eventbrite.com     

Click here to view the TVOT NYC 2016 Schedule of Sessions: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0

TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre in Manhattan (333 W. 23rd Street, New York, NY).

We look forward to seeing you there!

 

TVOT NYC 2016 Keynote Fireside: How NBCUniversal Is Embracing the New Media Landscape

December 05, 2016

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Ron Lamprecht, EVP of Business Development and Digital Distribution at NBCUniversal, and Rick Howe, The iTV Doctor. We have also included this information below.

 

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9:35-10:05AM, December 8th
Silas Theatre
Keynote Fireside: How NBCUniversal Is Embracing the New Media Landscape

With today's evolving media landscape and growing viewership on mobile and social media, hear from Ron Lamprecht, EVP of Business Development and Digital Distribution at NBCUniversal, in conversation with Rick Howe, The iTV Doctor, as he explains how NBCUniversal is shaking up the game, with a first-of-its-kind partnership with Snapchat, investments in Buzzfeed and Vox Media, and unique distribution strategies to program for all screens and platforms.

 

TVOT NYC 2016 Fireside: Designing for Viewer Engagement on Social-Media Platforms

December 04, 2016

[itvt] is pleased to announce the TVOT NYC 2016 panel session, "Designing for Viewer Engagement on Social-Media Platforms."
 
The session will begin at 10:05AM on the Beatrice Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011).

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Here's a description of the session from the TVOT NYC 2016 Show Brochure:

10:05-10:35AM
Beatrice Theatre
Designing for Viewer Engagement on Social-Media Platforms

When it comes to finding an audience for video content on social-media platforms, the problem for media companies isn't so much one of making that video discoverable, but rather one of how best to deliver and present it to the viewer via the latter's social feeds--and then, once the viewer has been engaged by that video, how  to maintain their engagement with additional related content (i.e. how to "get that second click" and thus ensure an "onward user journey"). 

This session, which brings together a panel of prominent design and social-media experts, will explore from a design/user-experience (UX) perspective how best to create and maintain engagement with video content on social-media platforms--a question which, of course, is complicated by the fact that that the delivery and presentation of that content needs to take into account the unique UX of each platform. Among other highlights, panelists will reveal statistics illustrating how CNN's design efforts are enabling viewer engagement across multiple social-media services. Panelists include:


The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc...

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

TVOT NYC 2016 Keynote Fireside on the Future of TV Advertising

December 01, 2016

[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Laura Molen, EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal, and Tim Hanlon, CEO of The Vertere Group. We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 sessions this week and next.

The full TVOT NYC 2016 Schedule of Sessions is available at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-201...

Purchase your TVOT NYC 2016 tickets here: http://tvotnyc2016.eventbrite.com

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THE SESSION

9:10-9:35AM, December 8th
Silas Theatre
Keynote Fireside on the Future of TV Advertising

The television advertising industry will change more in the next five years than it has in the past 50. 

Hear from Laura Molen, EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal, about how the company intends to stay ahead of the curve, in a conversation with Tim Hanlon, CEO of The Vertere Group. The discussion will touch on multiplatform premium content and innovative data and research initiatives, as well as NBCUniversal’s distribution strategy.

TVOT NYC 2016 Keynote Fireside with Scott Ferber, Maria Mandel Dunsche and Howard Homonoff

November 30, 2016

ScottMariaHoward.jpg [itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote fireside conversation between Scott Ferber, CEO of Videology, Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks, and Howard Homonoff, Media and Entertainment Columnist at Forbes.com. We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 sessions this week and next.

​​


10:05-10:35AM, December 8th
Silas Theatre
Building a 21st Century Media Company: A Fireside Chat about Transformation, Technology and the Future of TV

TV now stands firmly at the intersection of technology and content. Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks, and Scott Ferber, CEO of Videology, will discuss how media companies are adapting to this converging landscape, what "TV" really means in a cross-device world, and how data is transforming the way advertisers speak to audiences. Media strategist and Forbes contributor, Howard Homonoff, will lead the conversation.

TVOT NYC 2016 Panel Session: What the 2016 Presidential Election Teaches Us about the Future of Advertising

November 29, 2016

[itvt] is please to announce the TVOT NYC 2016 panel session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising."
 
The session will begin at 10:45AM on the Silas Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011)

Here's a description of the session from the TVOT NYC 2016 Show Brochure:

Speakers-Seth'sPanel.jpg 10:45-11:40AM
Silas Theatre
What the 2016 Presidential Election Teaches Us about the Future of Advertising

This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. 

The discussion will not only draw on lessons from the field that illustrate how effective--or otherwise--data-driven and other forms of advanced advertising proved during the election, but will also attempt to relate the future of advertising to broader societal and cultural trends that the election has brought to light. Expect a lively and spirited discussion! Panelists include:

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 
  • Ashish Chordia, CEO, Alphonso
  • Seth Haberman, CEO, Visible World (Moderator)
  • Tracey Scheppach, CEO, Matter More Media
  • Ashley Swartz, CEO, Furious Corp.
  • Zane Vella, CEO, Watchwith

The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc...

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

 

 

 

 

 

TVOT NYC 2016 Keynote Presentation: Original Research by ABC

November 28, 2016

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[itvt] is pleased to announce that we have updated the TVOT NYC 2016 Schedule of Sessions with more details about the keynote presentation by Pooja Midha and Rick Mandler of ABC. We have also included this information below.

We will be announcing details of additional TVOT NYC 2016 keynotes, firesides and panels this week and next.

 

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11:40AM-12:00PM, December 8th
Silas Theatre
Digital Viewership Growth and Addressable Advertising--The Publisher's Perspective 

This presentation will provide a walk-through of original research by ABC. Issues to be addressed include the growth and changes in digital viewership, the opportunity for addressable advertising that these changes represent, and the challenges publishers and advertisers face in embracing that opportunity. Presenters include:

  • Rick Mandler, VP of Strategy and Digital Media Advertising, Disney/ABC Television Group
  • Pooja Midha, SVP of Digital Ad Sales and Operations, Disney/ABC Television Group

TVOT NYC 2016 Panel Session: Fixing Video Quality Before It Harms Your Brand

November 27, 2016

[itvt] is pleased to announce the TVOT NYC 2016 panel session, "Fixing Video Quality Before It Harms Your Brand."

The session will begin at 10:45AM on the Beatrice Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011)

Here's a description of the session from the TVOT NYC 2016 Show Brochure:

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Fixing Video Quality Before It Harms Your Brand 

Speakers-ColinDixon.jpg Delivering a quality experience is critical to keep people engaged in your online video service. Get things wrong and you can quickly lose your customers, and even do long-term damage to your brand. So, how can you deliver an experience appropriate to the quality of your content? 

This panel of experts will discuss what you need to know to ensure your distribution partners are delivering your content with great quality. Topics to be covered in the discussion include: What parameters you should be watching to prevent problems impacting your viewers' experience; why live video is so much harder to deliver with quality; the impact of the encoder on quality; why poor quality can be so damaging to your brand; and how distribution partners can help you increase engagement. Panelists include:

  • John Bishop, CTO, Media Business, Akamai
  • Michael Dale, VP of Engineering, Ellation
  • Colin Dixon, Principal, nScreenMedia (Moderator)
  • Reza Rassool, CTO, RealNetworks
  • Marty Roberts, CEO, Wicket Labs

The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

 

Bottle Rocket Master Class at TVOT NYC 2016: Case Studies--The Real Developers of Multi-Platform

November 20, 2016

[itvt] is please to announce Bottle Rocket's TVOT NYC 2016 Master Class, "Case Studies--The Real Developers of Multi-Platform."

The Master Class  will begin at 2:50PM on the Beatrice Stage (note: TVOT NYC 2016 takes place Thursday, December 8th at the SVA Theatre, 333 W 23rd St, New York, NY 10011)

Here's a description of the Master Class from the TVOT NYC 2016 Show Brochure:

 

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Bottle Rocket Master Class: Case Studies--The Real Developers of Multi-Platform 

Bottle Rocket has developed multi-platform solutions for some of network and cable's biggest brands. This Master Class will cover the drama with real-life case studies and learnings including: 

  • Prioritizing your multi-platform solution--the battle between your budget, business models, and platform desires. 
  • Keeping up with constantly evolving requirements--when everyone wants something different from you.
  • Managing the hidden cost of being trendy. 
  • Identifying what makes you special--a platform-by-platform overview.

Presenters include:

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Judy Johnson                   Peter Welpton

  • Judy Johnson, Director of Product Management, AWE Powered by Bottle Rocket 
  • Peter Welpton, Business Development Executive, AWE Powered by Bottle Rocket 
  • Andy Dombroski, UI Specialist, AWE Powered by Bottle Rocket 


The Schedule of Sessions for TVOT NYC 2016  is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2016-0

Purchase your TVOT NYC 2016 tickets at: http://tvotnyc2016.eventbrite.com

Announcing the Schedule of Sessions for TVOT NYC 2016

November 14, 2016

[itvt] is pleased to announce the schedule of sessions for TVOT NYC 2016, our seventh annual East Coast TV of Tomorrow Show event (Thursday, December 8th, at the SVA Theatre, 333 W 23rd St, New York, NY 10011).

TVOT NYC 2016 will pack all the excitement of our flagship TV of Tomorrow Show into an intensive, highly focused, dialog-driven, one-day event called an “Intensive.” It also represents your last best chance to network and do business with your industry peers before the holiday break!

Tickets to the event (priced at $1,075) are still available for purchase here. We advise purchasing your tickets as soon as possible (tickets will be priced at $1,275 at the door).

Please note that:

  • The official Twitter hashtag of the show is #TVOTNYC, and the official Twitter account is @TVOTshow.
  • We will be announcing more details about a number of TVOT NYC 2016 keynotes, panels and presentations in upcoming issues of the [itvt] newsletter.


7:30-8:15AM
Silas Theatre and the Lobby
Registration, Breakfast, Schmoozing and Networking


8:15-8:20AM
Silas Theatre
Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt]


8:20-9:10AM
Silas Theatre
eSports and Advertising

A number of developments over the past year point to increasing interest in eSports as a vehicle for advertising. They include the establishment of an in-house eSports advertising agency by MCN Machinima, and the launch of the eSports Ad Bureau, an industry organization backed by such prominent players as Turner, Twitch, Major League Gaming, The Madison Square Garden Company, Canoe, and Magid Advisors.

This session--which brings together representatives of the eSports Ad Bureau and other prominent players driving the emergence of eSports as an advertising medium--will explore the potential of this new market, share lessons learned from implementations of eSports advertising to date, discuss strategies for educating the market about the potential of eSports advertising, and debate the ways in which advertising creative and campaigns need to be re-conceived in order to take into account the unique demographics and viewing behaviors of the eSports audience. Panelists include:

  • David Beck, Co-Founder, BRaVe Ventures (Moderator)
  • Josh Cella, Head of Sales, Activision Blizzard
  • Seth Ladetsky, SVP of Sales, Turner Sports
  • Stuart Lipson, Executive Director, eSports Ad Bureau
  • Andy Swanson, VP/eSports Evangelist, Twitch


8:20-9:10AM
Beatrice Theatre
Battle of the Century: Apps vs. TV Everywhere

In a recent essay, industry analyst Alan Wolk argues that, as television moves online, a "Battle of the Century" is underway between two competing scenarios for the future of the TV interface and user experience: a scenario in which TV is "an app-based universe of the sort found on Apple TV" versus a scenario he describes as a "TV Everywhere-type universe, owned and operated by the MVPD's" (although it goes without saying that apps will play a central role in the latter scenario too). 

The first scenario envisions a TV universe dominated by subscription-based standalone apps from networks and other content providers, with device manufacturers playing an increasingly important role in enabling viewers to discover content (and also potentially combining apps into bundles of their own); the second scenario envisions MVPD's leveraging their existing advantages of "a built-in user base that doesn't have to spend any extra money to get the apps, a built-in [marketing] system…and inertia, a powerful force where consumers and television are concerned." The scenario also sees the MVPD's employing two "secret weapons": 1) their ability to "contract with Netflix et al. to bring the streaming services to their set-top boxes," and thus "eliminate the need for an additional device"; and 2) the fact that "they own the Internet--or at least access to broadband" and can therefore "easily jack up the price of a broadband-only subscription, adding on bandwidth caps, giving discounts for double- and triple-play packages and otherwise making it really, really expensive for users to go the app route."

This session will bring together a panel of veterans of the "Battle of the Century" for a lively debate over these competing scenarios for the TV of Tomorrow. Panelists include

  • Jonathan Dakss, Chief Digital Officer, Epix
  • David Gandler, CEO, FuboTV
  • Virginia Juliano, CEO, Cobblecord
  • Charlie Nooney, CEO, MobiTV
  • Perry Weinstein, GM, North America, Accedo
  • Alan Wolk, Senior Advisor, MediaLink (Moderator)


9:10-9:35AM
Silas Theatre
Advanced-Advertising Keynote Fireside (I)

We will be announcing more details about this keynote fireside in an upcoming issue of the [itvt] newsletter. Participants include: 

  • Laura Molen, EVP of the Lifestyle Advertising Sales Group, NBCUniversal
  • Gail Tifford, VP of Media and Digital Engagement, Unilever North America


9:35-10:05AM
Silas Theatre
Social-Video Keynote Fireside

We will be announcing more details about this keynote fireside in an upcoming issue of the [itvt] newsletter. Participants include: 

  • Ron Lamprecht, EVP of Business Development and Digital Distribution, NBCUniversal


9:10-10:05AM
Beatrice Theatre
#futureofbroadcasting?

While new digital technologies and concomitant changes in viewer habits and expectations continue to present them with multiple challenges, broadcasters and networks have so far weathered the digital storm, with the television industry enjoying a flowering of creativity that has been widely hailed as "the second golden age of TV," and with total US TV ad spend expected to increase to $71.29 billion in 2016, according to a recent forecast from eMarketer. 

However, that same forecast calls for digital to overtake TV ad spend for the first time this year; Netflix and Amazon are investing billions of dollars in original programming (which, significantly, does not require monetization via advertising); powerful telecommunications companies are in the process of entering the content business via blockbuster acquisitions (Verizon-AOL-Yahoo, AT&T-Time Warner, etc.); publishers and other content providers with origins outside the TV industry are launching myriad new programming offerings on YouTube, Facebook, Twitter, Snapchat and other social-video platforms; and those platforms continue to lower the bar for entry into the programming business--among other things by enabling anyone with a smartphone to become a broadcaster in their own right.

This panel will identify the most significant recent developments impacting broadcast and network television, and attempt to predict how those developments will play out over the coming months and years. Panelists include:

  • Josh Chasin, Chief Research Officer, comScore
  • Dan Creekmore, Group Director, Facebook
  • Andrew Feigenson, Managing Director, Digital, Nielsen
  • Lung Huang, Head of Strategic Partnerships, 84.51° (Moderator)
  • Jonathan Steuer, Chief Research Officer, Omnicom Media Group


10:05-10:35AM
Silas Theatre
Advanced-Advertising Keynote Fireside (II)

We will be announcing more details about this keynote fireside in an upcoming issue of the [itvt] newsletter. Participants include: 

  • Maria Mandel Dunsche, VP/Head of Marketing, AT&T AdWorks
  • Scott Ferber, CEO, Videology


10:05-10:35AM
Beatrice Theatre
Design Fireside

We will be announcing more details about this fireside in an upcoming issue of the [itvt] newsletter. Participants include: 

  • Fabian Birgfeld, Founder and Director, W12 Studios
  • Dewey Reid, VP/Executive Creative Director, CNN
  • Additional panelists TBA


10:35-10:45AM
Schmoozing and Networking Break


10:45-11:40AM
Silas Theatre
Roundtable on the Future of TV and Video Advertising

We will be announcing more details about this panel in an upcoming issue of the [itvt] newsletter. Panelists include: 

  • Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates 
  • Ashish Chordia, CEO, Alphonso
  • Sandy Grushow, CEO, Phase 2 Media
  • Seth Haberman, CEO, Visible World (Moderator)
  • Tracey Scheppach, CEO, Matter More Media
  • Ashley Swartz, CEO, Furious Corp.
  • Zane Vella, CEO, Watchwith

 
10:45-11:40AM
Beatrice Theatre
Ensuring Video Quality OTT

We will be announcing more details about this panel in an upcoming issue of the [itvt] newsletter. Panelists include: 

  • John Bishop, CTO, Media Business, Akamai
  • Colin Dixon, Principal, nScreenMedia (Moderator)
  • Reza Rassool, CTO, RealNetworks
  • Marty Roberts, CEO, Wicket Labs


11:40AM-12:00PM
Silas Theatre
Advanced-Advertising Keynote Presentation by ABC

We will be announcing more details about this keynote presentation in an upcoming issue of the [itvt] newsletter. Presenters include:

  • Rick Mandler, VP of Strategy and Digital Media Advertising, Disney/ABC Television Group
  • Pooja Midha, SVP of Digital Ad Sales and Operations, Disney/ABC Television Group


12:00-12:35PM
Silas Theatre
Delivering on the Promise of Addressable TV

Addressable TV advertising appears to have a ways to go before it realizes its full potential: while Starcom MediaVest estimates that 49.8 million US TV households are already reachable by addressable ads, a recent study by eMarketer found that only 1.3% of TV ad spending currently goes to addressable placements. 

This session will bring together representatives from agencies, data providers, technology companies and other players that are driving the adoption of addressable TV advertising, in order to share lessons learned to date and identify the conditions that need to be in place--and the work that still needs to be done--before it can fulfill its promise. Questions to be addressed include: How will developments such as the proposed AT&T-Time Warner Merger and the ongoing transition of TV to IP impact the uptake and the efficacy of addressable TV advertising? What kinds of audience data are now at marketers' disposal and how accurate and useful are they? What kinds of addressable campaigns (e.g. those that target consumers on the basis of their loyalty to a brand vs. those that target them on the basis of their interest in a product category) are proving most successful? How big a hindrance to the implementation of addressable TV and dynamic ad insertion are established business practices and legacy technology infrastructure? And what standards and metrics need to be developed and applied in order to assess the success of addressable TV ad campaigns? Panelists include:

  • Jeremy Helfand, VP of Video Solutions, Adobe
  • Cathy Hetzel, Executive Vice President, comScore
  • Helen Katz, SVP/Director of Research, Publicis Groupe Media
  • Chris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)


11:40AM-12:35PM
Beatrice Theatre
OTT Technology Question Time

This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that infrastructure. The goal of the session will be to give content creators, aggregators, distributors and other interested parties a clearer understanding of the technological issues they need to be aware of as TV becomes an increasingly multiplatform medium.

Topics likely to be addressed include the challenges that are still facing the OTT/multiplatform TV infrastructure and what is being done to address them; technological innovations we can expect to see in the not-too-distant future; and the new business models and forms of creativity that these innovations could enable. Panelists include:

  • Mark Christie, CTO, Piksel
  • James Field, Product Manager, Cloud Apps and Solutions, Cisco
  • Additional panelists from IBM Cloud Video Services and Switch Media TBA


12:35-1:05PM
Lunch, Sponsored by IBM Cloud Video Services


1:05-1:55PM
Silas Theatre
Taking Measure of Viewing Measurement

This session will bring together representatives of some of the leading companies driving innovation in the measurement and analysis of TV and video viewing, in order to identify the most significant recent and pending developments in the field, outline ongoing challenges, and predict how new measurement and analytics technologies and methods will impact TV advertising--and the business of television in general--going forward.

Topics to be addressed include: What is the potential--and what are the limitations--of set-top box data? How important is the emergence of ACR-powered smart-TV measurement? What are the best practices for relating TV viewing to other forms of consumer data? Is there a need for more standardization and consistency in measuring viewing across platforms (note that there are almost as many different definitions of an online "video view" as there are different online video platforms) and, if so, is there a risk that standardized metrics will overlook the unique features of video viewing on each platform? What are the implications of the ongoing proliferation of video metrics? How are measurement specialists responding to such changes in consumer behavior as increased viewing of streaming video on the living-room TV set? And how are new forms of measurement and data impacting not only the advertising marketplace but programming decisions? Panelists include:

  • Charles Buchwalter, CEO, Symphony Advanced Media
  • Jonathan Farb, Chief Product Officer, ListenFirst Media
  • Joan FitzGerald, VP of Product Management and Business Development, TiVo
  • Andy Monfried, CEO, Lotame
  • Sean Muller, CEO, iSpot.tv
  • Jim Spaeth, Partner, Sequent Partners (Moderator)
  • Andre Swanston, CEO, Tru Optik


1:05-1:55PM
Beatrice Theatre
The Super Aggregator: Set-Top Boxes at Retail, New Navigation, and Universal Search

We will be announcing more details about this panel in an upcoming issue of the [itvt] newsletter. Panelists include: 

  • Gerard Kunkel, Managing Partner, Next Media Partners (Moderator)
  • Scott Levine, SVP of Product and Technology, Distribution, Univision
  • Malia Moran, Managing Partner, Next Media Partners
  • Christian O. Peterson, Director of Product Management, Comcast Silicon Valley Innovation Center
  • Richard Titus, SVP of Product Experience, Samsung
  • Panelist from TiVo TBA


1:55-2:50PM
Silas Theatre
Programmatic TV: Clearing a Path to Growth

According to a recent forecast by eMarketer, while programmatic TV (PTV) currently accounts for just 1% of total US TV ad spending, it will make up 6% just two years from now. This session, which brings together prominent agency representatives and executives from some of the leading companies driving the development of programmatic TV, will share their views on PTV's likely roadmap over the coming months and years, identifying both the challenges that need to be overcome in order for it to achieve significant growth and recent and ongoing developments that could help its rise. 

Questions to be addressed include: How can the industry counteract the various issues that are commonly cited as roadblocks to the growth of programmatic TV, including networks' fears that it will commoditize inventory and drive down prices, lack of data standardization, and the inertia engendered by entrenched business practices and legacy infrastructure? How might recent developments such as the proposed AT&T-Time Warner merger, as well as the ongoing convergence of TV and online video, accelerate the adoption of programmatic TV? Which industry players stand to gain or lose most from programmatic TV? And how best to educate the market about PTV's potential? Panelists include:

  • Dan Ackerman, Chief Revenue Officer, Samba TV
  • Jonathan Bokor, SVP/Director of Advanced Media, MediaVest 
  • John Collins, Managing Director, Broadcast and ITV, Media Storm
  • Brendan Condon, CEO, AdMore
  • Tim Hanlon, CEO, The Vertere Group (Moderator)
  • John Quinn, General Manager, National and Addressable Advertising Sales, Dish Network
  • James Shears, General Manager, Advanced TV, The Trade Desk


1:55-2:50PM
Beatrice Theatre
New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT 

This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is increasingly viewed not only over-the-top, but on social media platforms, such as Snapchat, Instagram, Facebook and YouTube. 

In addition to identifying new content genres and viewing behaviors that have emerged natively on such platforms, and attempting to understand how fundamental a change in audience tastes, expectations and habits they represent, panelists will examine how established media companies are adapting their own content-creation, presentation, distribution and monetization strategies in response to these developments, and how new social-video programming formats and viewing behaviors are likely to impact the content and the business of television going forward. Panelists include:

  • Adam Duritza, Senior Director of Global Partnerships, Yahoo
  • Michael Gaston, CEO, Cut.com
  • Sarah Malkin, VP of Programming, New Form Digital
  • Adam Ostrow, Chief Strategy Officer, Mashable
  • Nick Shore, Co-Founder and Creative Chief, Astronauts Wanted
  • Jim Spare, COO, Interlude
  • Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)


2:50-3:45PM
Silas Theatre
Maximizing the Value of Video Assets 

It's been noted that close to 95% of all the television programming owned by television networks is not currently available to viewers. Some of that hasn't been converted to digital; most of that hasn't had metadata files attached; and the vast majority doesn't have a reasonable business model in place. But with direct-to-consumer distribution available at a reasonable cost, without gatekeepers, there are a lot more options available. The trick is to mine those massive libraries to find the concepts and the shows that will generate immediate consumer viewing and purchase. And there are valuation considerations once we start opening those vaults. This session will answer the question "How do we make money with all this stuff?" Panelists include:

  • Sherry Brennan, SVP of Distribution, Fox Networks
  • Urs Cete, Managing Partner, Bertelsmann Digital Media Investments (BDMI)
  • Chris Falkner, SVP of Advanced TV, NBC Broadcasting
  • John Harran, SVP of Business Development, Digital Distribution and Strategic Partnerships, Turner
  • Rick Howe, The iTV Doctor (Moderator)
  • Sam Toles, Head of Global Content Partnerships and Distribution, Vimeo


2:50-3:45PM
Beatrice Theatre
Bottle Rocket Master Class

We will be announcing more details about this Master Class in an upcoming issue of the [itvt] newsletter.


3:45-4:35PM
Silas Theatre
Identifying and Managing the Organizational Challenges of Big Data Adoption 

The promise of big data for the media industry is deeper insights around what and how viewers watch. This, in turn, will change the way that the industry approaches audience, content, and monetization. But the shift to using big data solutions is challenged by the effective implementation of big data throughout the organization, the cost that it entails, and interpersonal tensions around the evolution of roles and responsibilities, including who gets credit for success. Come hear from a panel of experts talk about these challenges and best practices for implementing big data solutions to achieve success by transitioning to become a data-first organization, enabling greater access to big data, and empowering business leaders to derive insights from the data. Panelists include:

  • Justin Fromm, President, JF Advisory (Moderator)
  • Peter Naylor, SVP of Advertising Sales, Hulu
  • Howard Shimmel, Chief Research Officer, Turner Broadcasting
  • Ashish Thusoo, CEO, Qubole
  • Andrea Zapata, VP of Global Research and Analytics, Vevo


3:45-4:35PM
Beatrice Theatre
The Rise of Branded Content and Influencer Marketing

It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and "Saturday Night Live"--announce major branded-content initiatives. This session will bring together representatives of several companies at the forefront of branded content and influencer marketing, in order to identify the most important things that agencies, brands, creators and other interested parties need to know about this emerging space. 

Topics to be addressed include: What are the pros and cons of the various social-video platforms--and the various genres of social-video programming--for influencer marketing and branded content? What regulatory pitfalls does this new industry face? How exactly does a piece of branded video programming "go viral"? How to determine which influencer's public personality and audience demographics will prove most effective for marketing a specific brand? And how to ensure that branded content and influencer marketing--which are frequently targeted at sophisticated digital-native audiences--are engaging and entertaining, and not perceived by their targets simply as thinly disguised advertising? Panelists include:

  • Holden Berlin, SVP of Integrated Marketing and Program Development, Defy Media
  • Jon Giegengack, Principal, Hub Research (Moderator)
  • Jason Krebs, Head of Sales, Maker Studios
  • Matt Seiler, President, Marketing Solutions, Studio71
  • Tim Staples, CEO, Shareability
  • Ed Wise, Chief Revenue Officer, Mashable


4:35-4:45PM
Schmoozing and Networking Break


4:45-5:35PM
Silas Theatre
Striking the Right Balance: New Subscription Models and New Advertising Experiences 

Consumers are flocking to new platforms with SVOD services and ad-avoidance capabilities, so that they can watch what they want, when they want--with the added benefit or few or no commercials. But advertising is a key component of the industry's value chain: so what are media companies doing to strike the right balance between content and advertising, in order to retain and grow viewership of their ad-supported content? 

This session will allow attendees to hear from industry leaders who are innovating with new business models, reduced ad loads, and more engaging and consumer-friendly marketing techniques such as branded content and interactive advertising, so that they can learn first-hand what's working, what's not and what's next. Panelists include:

  • Meredith Brace, SVP of Digital Ad Sales, Fox Networks Group
  • Jason Flick, CEO, You.i
  • Malia Moran, Managing Partner, Next Media Partners (Moderator)
  • Peter Olsen, EVP of National Ad Sales, A+E Networks
  • Scott Rosenberg, VP of Advertising and Audience Development, Roku
  • Ben Williams, Head of Communications and Operations, Eyeo (Adblock Plus)


4:45-5:35PM
Beatrice Theatre
The New Linear TV: Live Scheduled Programming on Social Media

The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. This session will bring together key companies and creators driving this phenomenon, as well as companies which have not only developed the infrastructure that makes it possible, but which also offer new technologies that promise to make watching live social video programming a highly interactive experience, quite different from other forms of video viewing.

Topics to be addressed include: What are the new programming genres emerging in the live social video space? How well are sports coverage, news reporting and other established live programming categories transitioning to this new medium? How should live social video programming be promoted to viewers and monetized--to what extent do we need new promotional strategies and new native advertising formats for this new medium? What considerations should the producers and distributors of live social programming take into account when deciding which platforms to work with? And what new technologies are being developed in order to facilitate the production and distribution--and enhance the viewing experience--of live, social programming? Panelists include:

  • Mario Armstrong, Host, The Never Settle Show/On-Air Contributor, NBC TODAY
  • Gareth Capon, CEO, Grabyo
  • Jason George, CEO, Telescope
  • Dana Golden, EVP of Business Development, Silver Chalice Ventures
  • Ronald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs
  • Jesse Redniss, Co-Founder, BRaVe Ventures (Moderator)


5:35-6:20PM
Silas Theatre
Engagement through Immersion: Understanding the Potential of VR Advertising

A major new report from the Interactive Advertising Bureau (IAB) outlines both the significant potential of virtual reality (VR) as a medium for advertising and marketing, and the substantial challenges that must be overcome for this potential to be realized. This session brings together representatives from the IAB and several companies playing a key role in shaping the nascent field of VR advertising, in order to discuss why there is currently so much interest in the field, share lessons learned from deployments to date, identify the challenges still facing this new form of commercial communication, and outline the ways in which we should expect it to evolve going forward.

Questions to be addressed include: What advantages could VR offer over other forms of advertising--for example, the ability not only to engage viewers but to immerse them completely in a brand's messaging and to allow them to virtually experience a product? What is the potential of VR--and the myriad interactions it involves--to generate new, highly detailed, kinds of viewer data? How should marketing messages be presented--or perhaps, rather, experienced--in an environment where consumers are constantly changing their perspective and finding their own narrative paths? What is the roadmap to VR's establishment as a major advertising platform, in light of the fact that it is still very much a niche medium--for example, will 360-degree video, already quite widely deployed, provide a toehold for full-fledged VR advertising? And how do the various industry stakeholders need to work together in order to foster this new medium's growth? Panelists include:

  • Anna Bager, SVP and General Manager of Mobile and Video, IAB
  • Vince Cacace, CEO, Vertebrae
  • Brian Seth Hurst, Chief Storyteller, StoryTech Immersive (Moderator)
  • Alexander Rea, Creative Technology Officer, DDB


5:35-6:20PM
Beatrice Theatre
Is Cable Dead? How OTT and Virtual MVPD's are Reshaping TV Distribution 

With cable and satellite subscriptions down and cord-cutting on the rise, what happens next? 

Should the TV networks embrace virtual MVPD's and risk their existing business? Can traditional video-distribution business models survive, and has the balance of power changed in carriage agreements? Join this lively conversation about the changing needs of TV viewers and the challenges of evolving a multi-billion dollar business. Panelists include:

  • Sherry Brennan, SVP of Distribution, Fox Networks
  • Josh Clark, VP of Programming, Dish Network
  • Patrick Donoghue, CEO, Next Stop Willoughby (Moderator)
  • Ed Laczynski, CEO, Zype


6:20-8:00PM
Lobby
Cocktail Reception, Sponsored by comScore


TVOT NYC 2016 Agents Provocateurs

Agent Provocateur is a role unique to The TV of Tomorrow Show. Selected because of the significant work they and their companies have done to further the advanced-TV industry, TVOT Agents Provocateurs are panelists-without-portfolio, as it were, whose purpose is to catalyze discussion by asking informed questions from the floor and engaging in interesting conversations with attendees. Agents Provocateurs for TVOT NYC 2016 include:

  • Clayton Banks, Chief Digital Officer, Digital Harlem
  • Scott L. Brown, SVP of Engineering and Strategic Relations, Nielsen
  • Jordan Chariton, Reporter, The Young Turks
  • Nick DeMartino, Principal, Nick DeMartino Consulting
  • Allison Dollar, President, Interactive Television Alliance
  • Lisa Hsia, EVP of Digital, Bravo and Oxygen Media
  • Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems
  • Professor Al Lieberman, NYU Stern School of Business
  • Sanjay Macwan, Former CTO of NBCUniversal Media Labs
  • Euro Maestro, Periscope Star
  • Debby Ruth, SVP, Frank N. Magid Associates