Radio [itvt]: Sessions from the Insights Track at TVOT 2015: "Beyond the Hype" and "Meet the Millennials"
[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation." The Insights Track was organized and moderated by Frank N. Magid Associates. The sessions were described in the TVOT 2015 show brochure as follows:
AUDIO RECORDING (optional link)
**(Note: the presentation begins after approximately 20 seconds.)
[itvt] is pleased to present an audio recording of the TVOT 2015 opening keynote. The keynote was described in the show brochure as follows:
"Drawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson will explore the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson will discuss the bets and changes that broadcasters, operators, content creators and content owners must embrace, in order to survive and thrive in the new era of TV and video."
Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television
JUST ONE MORE DAY TO BUY YOUR TICKETS TO TVOT 2015; plus LIVE STREAM OF KEYNOTES and ANNOUNCEMENT OF AWARDS FINALISTS
- Modi Media
- Sorenson Media
- 24i Media
- Connect Live (Telescope)
- Content@Scale (Starcom MediaVest)
- Bravo and Oxygen: The Singles Project
- HBO Nordic (Powered by Clearleap)
- USA Network: Dig Campaign
- Piksel Mosaic
- Sony Crackle on Roku
- TiVo Roamio
- Starcom MediaVest
- Dan Ackerman, AOL
- Sarah Foss, Imagine Communications
- Don Loheide, Turner
- Bill Mobley, FreeCast
- Richard Neil, Cablevision
- Anthony Wood, Roku
- John McDevitt, HSN
- Dewey Reid, CNN
- Tracey Sheppach, Starcom MediaVest
Preview - TubeMogul Master Class at TVOT 2015: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology
TVOT Preview: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015
Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."
At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.Brian Seth Hurst and Lori H. Schwartz on Blog Talk Radio with Tracy Swedlow
Here's some more information on Hurst's and Schwartz's panels:
TVOT Preview: Experian Master Class at TVOT 2015: It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier
- Brad Danaher, Addressable Media Manager, Experian Marketing Services
- Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
- Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services
Preview: EPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products
Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
Beyond "Watch" Apps: Building a Better Audience with Adobe Products
The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.
This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.
In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering.
- The Schedule of Sessions for TVOT 2015, including the Insights Track, can be found here.
- Purchase your TVOT 2015 tickets here.
- Intensive 3-Hour Workshop on Monday, June 22nd, Is Free to TVOT 2015 Speakers and Attendees