[itvt] is pleased to announce that TVOT NYC 2015, our sixth annual East Coast TV of Tomorrow Show (TVOT) event, will take place Thursday, December 3rd at New York's famous SVA Theatre (333 W. 23rd Street). TVOT NYC packs all the excitement of our flagship TV of Tomorrow Show (spring 2016, San Francisco), now in its tenth year, into a highly focused, dialog-driven, one-day "intensive." The show--which is carefully designed to encourage networking and deal-making--enables the pay-TV operators, consumer electronics manufacturers, social media companies, entrepreneurs and technologists who are building the TV platforms of tomorrow to engage in a productive exchange of ideas with the brands, broadcasters, networks, agencies, marketers, investors, producers, developers, designers, storytellers, social-video creatives, and other stakeholders upon whom the success of those platforms depends. TVOT NYC consistently attracts a veritable "who's who" of the interactive-TV, pay-TV, advertising, broadcasting/programming, data/measurement, and social-video industries, and has been widely praised for offering a uniquely inspiring, rewarding and enjoyable experience, unlike any other tradeshow or conference. Moreover, over the past few years, TVOT SF and TVOT NYC have become the events of choice for established TV players to meet and network with the creative and business communities that have emerged on YouTube, Vine, Periscope, Twitch and other social-video platforms to address the rapidly evolving viewing habits and programming preferences of Millennial and Plurals. As the end-of-year event-of-record for the advanced-TV/video industry, TVOT NYC 2015 will also provide attendees with their last, best opportunity to fully understand the significance of the many industry developments that have taken place in 2015, and to hone their strategic grasp of the key issues that will be shaping the industry in the New Year. Web Site: http://www.thetvoftomorrowshow.com Follow on Twitter: @tvotshow or @tswedlow
- To find out more about discounted early-bird REGISTRATION (40% off if you purchase your tickets by September 10th!), click here
- To find out more about SPONSORSHIP and EXHIBITION opportunities, contact us at email@example.com or 415-824-5806. Please note that we are very happy to work with your marketing department to develop creative, custom sponsorship packages that are specifically tailored to your company's communications needs.
- To find out more about holding a WORKSHOP/MASTER CLASS session at the show, where you can showcase your company's solutions and services--or its vision for the television of tomorrow--contact us at firstname.lastname@example.org or 415-824-5806
- To find out more about SPEAKING opportunities, contact us at email@example.com or 415-824-5806
- To view TESTIMONIALS from sponsors, exhibitors, speakers and attendees about our two most recent TV of Tomorrow Show events (TVOT SF 2015, June 23rd-24th; and TVOT NYC 2014, December 9th), click here
- For a video overview of TVOT NYC 2014, click here
- For a gallery of photos from TVOT SF 2015, click here
- For a gallery of photos from TVOT NYC 2014, click here
- To explore the TV of Tomorrow Show Web site, click here
- To discuss TVOT NYC 2015, or to give us feedback and suggestions (including new technologies you would like to see showcased, topics you would like to see discussed, and creative ideas for how your company can sponsor the show), email us at firstname.lastname@example.org
- They are the only industry events to focus on the production, delivery, user experience and business of interactive and advanced TV across multiple platforms and media (e.g. pay-TV, smart TV, tablets, smartphones, OTT, social networks, VOD, game consoles, programming, advertising, tcommerce, transmedia "storyworlds," VR, wearables, social broadcasting, etc.)
- Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions and solutions.
- The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
- The events' panel sessions are developed through an ongoing dialog with the readership of the [itvt] newsletter, allowing us to ensure that they are topical, timely and accurately reflect the interests and concerns of the industry.
- The panel sessions are highly interactive, with debates, open mics, polls and other features designed to promote discussion.
- The events also offer in-depth Workshop/Master Class sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
- The events feature innovative staging, designed to facilitate debate and communication between panelists and interaction with attendees.
- The events are designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as artists, performers, fashion designers, interactive storytellers, independent filmmakers, YouTube creators, live social broadcasters, and more.
- Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.
- A Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive, social and advanced TV that are already in the field today. Representatives from the operators, technology providers, CE manufacturers, broadcasters, networks, advertising agencies, brands, OTT programmers, social media companies, MCN's, UI/UX designers, application developers and other players that are currently implementing interactive and multiplatform television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
- A Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's interactive/social/advanced TV space are likely to evolve over the coming months and years, and to identify new platforms, new technologies, new forms of programming, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/social/advanced TV, but to question those experts and provide them with feedback on their efforts.
- A Workshop/Master Class Track will provide smaller groups of attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new advanced TV technologies, standards and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing new TV experiences.
- Vendor booths and demos.
- A vibrant cocktail party where attendees will have the opportunity to rub shoulders with many of the most influential figures shaping tomorrow's television.
- Gourmet catering.
- Live judging of the finalists of [itvt]'s annual Design Awards.
- Tickets are currently available at the special super-early-bird rate of $675. From September 10th through September 30th, they will be priced at $775; from October 1st through October 31st, they will be priced at $875; and from November 1st through December 3rd, they will be priced at $1,075.
- A special package that includes both a ticket to TVOT NYC Intensive and a ticket to the TV of Tomorrow Show 2016 in San Francisco is also available (representing a savings of up to $600 on the full ticket price of both shows). To purchase this special two-event package, click here.
- To find out about special group rates (three or more), as well as special rates for industry analysts, PR professionals, students and other qualified parties, contact Tracy Swedlow at email@example.com or (415) 824-5806.
TVOT NYC 2015 offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. As a sponsor, you also have such options as:
- organizing a Workshop/Master Class on your company's solutions or on an industry topic of importance to your company;
- taking advantage of the SVA Theatre's advanced audio-visual capabilities to showcase your company's work on the show's main stages;
- having your company's logo and branding projected as an integral part of the show's set design;
- having your company's TVOT NYC party or special event promoted to the show's attendees and the [itvt] readership at large.
- Reports from the field: How recent deployments of "TV Everywhere," virtual MVPD/"skinny-bundle" services, unbundled, direct-to-consumer OTT programming offerings, interactive-TV/video programming and advertising, dynamic and addressable VOD advertising, tcommerce, programmatic ad-buying, social TV, second-screen companion experiences, smart-TV applications, TV time- and place-shifting, programming-discovery technology, viewing-data and analytics services, transmedia storytelling, and other advanced-TV offerings are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms and services are attracting audiences and generating revenues today and how?
- The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.
- The emergence of "virtual MVPD's/MSO's" and unbundled programming services that are seeking to take advantage of TV delivery over-the-top (OTT); and the implications of this phenomenon for traditional TV content providers, operators, marketers and advertisers, as well as for Multi-Channel Networks (MCN's) and other emerging players.
- The implications of the increasing importance of subscription as a monetization model for OTT TV.
- The potential of tcommerce--whether on pay-TV systems, smart TV's, second-screen devices or social-media platforms--to revolutionize the economics of television and advertising.
- The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms; and how audience measurement is being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, and other ongoing changes in viewer behavior.
- The increasingly important role "Big Data" is playing in the television and advertising industries: the new forms of data that are being generated by interactive, connected and social TV, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
- The emergence of Periscope, Meerkat, YouNow, Twitch and other social-broadcasting services as platforms for programming, marketing and advertising.
- Understanding the respective roles now being played by Twitter and Facebook in the television and advertising spaces--what are those companies' TV goals, how likely are they to achieve them, and what do other social-TV companies need to do in order to survive and thrive alongside such powerful players?
- Understanding the possible impact that other social media platforms, such as Tumblr, Pinterest, Snapchat, Reddit and LinkedIn, could have on the television space.
- The implications for YouTube and other players of Facebook's increasing importance as a video platform.
- Where is second-screen interactivity/social TV succeeding and where has it fallen short? What forms of programming and advertising are best complemented via interactivity on the second screen?
- The implications of the incorporation of ACR and other "intelligent" technologies into smart TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
- Best practices for developing, producing, distributing, promoting and monetizing interactive TV content.
- The potential impact of Vine, Instagram Video and other "micro-video" platforms on programming and advertising.
- Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, by the revitalization of longtail programming content, and by the emergence of related content as part of the television experience.
- Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
- US cable's Reference Design Kit (RDK) and its implications for the global pay-TV industry.
- The significance of HTML5 and the Cloud for the television space.
- How questions of content discovery, navigation and personalization have become central to television's future
- The growing importance of metadata and related content to the TV experience.
- The emergence of smart-TV advertising and commerce.
- The emergence of social-TV advertising and commerce.
- The evolving regulatory environment--including the implications of the FCC's new Net Neutrality proposal for MSO's, broadband SVOD providers, virtual MVPD's, and other stakeholders.
- The emergence of personalized video experiences that draw on the viewer's social graph.
- What the TV industry can learn from interactive online video advertising and commerce.
- The emergence of the app--whether on connected-TV or second-screen platforms, or across both simultaneously--as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
- The emergence of virtual reality (VR) as a platform for storytelling and news reporting.
- The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as "TV Everywhere," virtual MVPD services, and dynamic ad insertion for VOD will help operators defend against the threats it poses.
- The future of TV design: How to ensure that usability and high-quality design become a core element of the advanced-TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies such as 4K UHD on TV user interface design.
- The emergence of natural user interfaces, including gesture- and voice-controlled interfaces, interfaces powered by facial recognition, and more.
- Understanding international advanced-TV markets: opportunities and risks in Europe, Asia, Latin America and beyond.
- The role of local broadcasters in television's rapidly changing ecosystem.
- The emergence of brands as providers of advanced-TV experiences in their own right.
- The on-air incorporation of social media into sportscasts, news shows and other forms of live programming, and the impact of this phenomenon on the content and monetization of television.
- The emergence of new forms of cross-platform storytelling ("transmedia")--how will transmedia find a mass audience, and how will it be monetized?
- The centrality of sports as a driver of television innovation--and as a firewall against cord-cutting.
- Connected-TV app stores, over-the-top delivery of live and on-demand programming, hybrid pay-TV/OTT offerings, "cable-as-an-app," retransmission disputes, and more: The rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
- The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
- The latest tools for creating, delivering and testing interactive and multiplatform television.
- The real world as platform: The emergence of 360-degree immersive interactive TV experiences that subvert traditional notions of the screen.
- The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality, bandwidth caps and interconnection deals for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.
- The diversification of the cable business: How will the emergence of new cable offerings such as smart home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
- The increasingly importance of fan communities in the development, promotion and monetization of programming.
- The evolving relationship between YouTube and its creators, the significance of the recent spate of acquisitions of YouTube MCN's by big media companies, and the prospects for the ongoing attempts of the MCN's to reduce their reliance on YouTube and embrace new platforms.
- Wearable technology, cinematic virtual reality, augmented reality, near field communication, artificial intelligence, and more: Identifying the emerging technologies and media that could impact the television/video space going forward.
- The relationship between smart TV and the second screen.
- New technologies for collaborative editing of mobile video and their potential impact on the programming and advertising spaces.
- The significance of the VOD "Binge-Viewing" phenomenon--its potential impact on advertising strategies, programming promotion and even programming formats themselves.
- Cable without TV? Assessing the implications of Cablevision CEO, James Dolan's, prediction that "there could come a day" when cable eschews television in favor of broadband.
- Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
- Television's role in the "Internet of Things."
- The significance of the 2016 election for the television and advertising industries.
- How best to conceptualize the oft-promised "gamification" of TV.
- How to reconceptualize advertising campaigns so that they reach viewers whose attention is dispersed across multiple screens.
- Understanding the emerging viewing habits and evolving programming preferences of Millennials and Plurals ("Generations Y and Z").
- How to identify, manage and monetize the new social-video talent that appeals to Millennials and Plurals.
Video: "The Agency Perspective": TVOT 2015 Fireside with Starcom MediaVest's Dan Bruinsma and Canoe's Chris Pizzurro
[itvt] is pleased to present a video recording of a TVOT 2015 fireside session featuring Dan Bruinsma, SVP, Director/Mobile COE Lead at Starcom MediaVest, and Chris Pizzurro, Head of Product, Sales and Marketing at Canoe. The session was described in the show brochure as follows:
"Starcom MediaVest's Dan Bruinsma is responsible for tactical planning and buying of all lines of business for Bank of America, Merrill Lynch, Merrill Edge and US Trust. He also oversees the Deliver discipline for Starcom's Bank of America account, which uses business context, strategic principles, target insights, experience platforms and suggested media allocations to bring ideas to life in market. In addition, he heads Starcom's Mobile Center of Excellence, where he leads a team focused on building training programs, publishing best practices for the agency, and consulting across the client roster on a variety of business challenges. In this fireside with Chris Pizzurro, who heads up product, sales and marketing at cable industry-backed advanced-advertising company, Canoe, Bruinsma will discuss his work in advanced-TV advertising at Starcom, addressing such issues as managing video buys across platforms, the agency's forays into interactive video advertising, new opportunities presented by dynamic ad insertion (DAI) for VOD, how he expects TV buying and selling to evolve going forward, and more."
*We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2015, soon. Click here to purchase your TVOT NYC 2015 tickets at the special Super-Early-Bird rate of $675.
[itvt] is pleased to present a video recording of a presentation by Joe Martin, Manager of the Adobe Digital Index, at TVOT SF 2015 (June 23rd-24th in San Francisco). The presentation provided a detailed analysis of a number of key trends impacting the television industry, covering topics ranging from TV Everywhere to Live Streaming.
[itvt] is pleased to present photos from TVOT SF 2015, which took place June 23rd to 24th at the Golden Gate Club in the Presidio of San Francisco.
We will be announcing our next TV of Tomorrow Show event, TVOT NYC 2015, soon. Click here to purchase your TVOT NYC 2015 tickets at the special Super-Early-Bird rate of $675.
Radio [itvt]: Sessions from the Insights Track at TVOT 2015: "Beyond the Hype" and "Meet the Millennials"
[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation." The Insights Track was organized and moderated by Frank N. Magid Associates. The sessions were described in the TVOT 2015 show brochure as follows:
AUDIO RECORDING (optional link)
**(Note: the presentation begins after approximately 20 seconds.)
[itvt] is pleased to present an audio recording of the TVOT 2015 opening keynote. The keynote was described in the show brochure as follows:
"Drawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson will explore the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson will discuss the bets and changes that broadcasters, operators, content creators and content owners must embrace, in order to survive and thrive in the new era of TV and video."
Announcing the Winners of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television
JUST ONE MORE DAY TO BUY YOUR TICKETS TO TVOT 2015; plus LIVE STREAM OF KEYNOTES and ANNOUNCEMENT OF AWARDS FINALISTS
- Modi Media
- Sorenson Media
- 24i Media
- Connect Live (Telescope)
- Content@Scale (Starcom MediaVest)
- Bravo and Oxygen: The Singles Project
- HBO Nordic (Powered by Clearleap)
- USA Network: Dig Campaign
- Piksel Mosaic
- Sony Crackle on Roku
- TiVo Roamio
- Starcom MediaVest
- Dan Ackerman, AOL
- Sarah Foss, Imagine Communications
- Don Loheide, Turner
- Bill Mobley, FreeCast
- Richard Neil, Cablevision
- Anthony Wood, Roku
- John McDevitt, HSN
- Dewey Reid, CNN
- Tracey Sheppach, Starcom MediaVest
Preview - TubeMogul Master Class at TVOT 2015: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology
TVOT Preview: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015
Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."
At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)
In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.Brian Seth Hurst and Lori H. Schwartz on Blog Talk Radio with Tracy Swedlow
Here's some more information on Hurst's and Schwartz's panels:
TVOT Preview: Experian Master Class at TVOT 2015: It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier
- Brad Danaher, Addressable Media Manager, Experian Marketing Services
- Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
- Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services
Preview: EPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products
Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio
Here's a description of the Master Class from the TVOT 2015 Show Brochure:
Beyond "Watch" Apps: Building a Better Audience with Adobe Products
The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.
This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.
In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering.
- The Schedule of Sessions for TVOT 2015, including the Insights Track, can be found here.
- Purchase your TVOT 2015 tickets here.
- Intensive 3-Hour Workshop on Monday, June 22nd, Is Free to TVOT 2015 Speakers and Attendees