Blogs

Netflix-on-cable: Possibly the only way to millions of STBs– TODAY!

By Murali Nemani Let’s start with some assumptions: You’ve read that talks are underway to bring Netflix to cable set-top boxes in the U.S. You understand how it can help Netflix expand its footprint and bring new original and long-tail content to cable. You may even know that a key discussion point is Netflix’s interest in installing its own OpenConnect caching system within U.S. operators’ networks. Amidst all the stories and analysis over the past...

Jesse Redniss: The Tipping Point Of Tune-in Marketing part Deux! Remind Me To Watch, wherever and whenever fits my viewing habit

By Jesse Redniss Also Read Part Un! Just 10 days ago, Comcast and Twitter announced their groundbreaking “See It” functionality that would be rolling out across the NBCUniversal footprint in November. I posted a quick opinion piece on that here: http://tmblr.co/ZGeQdxxHdACf
Providing insights on why I think this has such a major impact on the TV marketing world, while also hinting at some features that will be paramount to mass adoption. Well, here...

Jesse Redniss: Tipping Point of Tune-in marketing: what “See it” will unleash

By Jesse Redniss Also Read Part Deux! There’s something brewing here that hasn’t been broached by ANY coverage of the groundbreaking Comcast, Twitter and NBCUniversal “See It” and Amplify deal. It’s a monumental shift in how Social media can drive a direct attribution to Tune-in, the allusive “Correlation” Unicorn data point. As this function rolls out beyond just the Comcast footprint and reaches critical mass to actually be an adopted function on every cable system,...

Social Drafting Off TV Dollars

"Is there a giant discovery taking place in Social TV?" asks Ashley J. Swartz, CEO and founder of Furious-Minds. Watch as Swartz explains how emerging media channels like social, are trying to find a viable revenue stream in advertising and resorting to "drafting" off of a larger established media like TV.

Positioning the Emerging TV Marketplace: Social, Connected And Multi-Screen.

It’s amazing to see the changes that have occurred in the TV industry. Just a few years ago we were evangelizing a plethora of new methodologies and platforms that had just started picking up steam with buzzwords flying off our tongues quicker than most people skip through a slow commercial. Social TV since then has seen some amazing integrations, Broadcast interactivity can be found across the multiscreen space, and smart TV has seen some pickup...

There’s no “UI” in Chromecast, but we can fix that

By Anoop Mohan Senior Director, Product Management Steve Ballmer’s long, slow exit has set off a torrent of discussion about what’s next at Microsoft. Apple-watchers are eagerly awaiting the arrival of the iPhone 5S, the iPhone 5C, or both. But when it comes to sheer tonnage lately, there are few news items out of Silicon Valley that have been written about and analyzed as much as Google Chromecast. Just this week we read ABI Research’s...

Amazon’s Emmy a Huge Win for Semantic Discovery

Earlier this week the National Academy of Television Arts & Sciences announced they will be giving Amazon Instant Video a technology & engineering Emmy award for its personalized recommendation algorithms. This is nice honor for the e-commerce giant, but the implications for the video industry are actually much deeper. The basis for awarding the honor was likely the historical impact that Amazon’s early item-to-item collaborative filtering algorithms, but the company may be soon heading toward...

Bite of Super Search Me!: Got VOD Rage?

Do you suffer from VOD rage? You know what I’m talking about, you sit down on your comfortable couch and want to find a great movie, so you click on the VOD guide. Now the fun begins… Most likely your VOD catalog is organized by genre; comedy, drama, action, etc. You click on ‘comedy’ and start scrolling. You scroll and scroll, but nothing jumps out of the endless list and yells “You’re gonna love me!!”...

Contrarian Views Ahead: Social TV and Connected TV Advertising

Corporate/Industry cheerleading. We all do it and it’s usually done for good reason. There is a reverse however, to whatever we cheerlead. My recent articles have all taken some contrarian viewpoints to certain aspects of the emerging TV industry in regards to social TV research, connected TV and social TV advertising, this article is no different. I personally am a staunch proponent of the mass innovation that is currently occurring. That said, incorporating some reverse...

CEO & Founder of Furious-Minds, Key Takeaways from the 2013 TVOT Show

Ashley J. Swartz, CEO and Founder of Furious-Minds , recently attended the TV of Tomorrow Show where innovation and the future of television were at the forefront of conversations. Her takeaway: The industry is still struggling to find revenue, despite increases in capital allocation and audiences’ growing appetite to engage with TV.

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