Blogs

Bite of Super Search Me!: The EPG

Did you ever notice that all EPGs look pretty much the same? Besides the logo that appears in the corner, all on screen programming guides are basically clones. Over and over again we see the same basic grid layout; time and channel axes populated with program titles or images. It’s basically a glorified spreadsheet. As much as I love Excel, it’s not the experience I’m in the mood for when I watch TV. Excel is...

An Inconvenient Truth About Video Democratization

The democratization of video content is touted almost daily in industry publications, yet most videos are still a long way from being truly “everywhere.” For the most part, audiences are forced to hunt down the content they want to watch from a long list of broadcast, cable, and streaming channels because the same content cannot be found consistently across all the services they use. I’ve already covered the internet dilemma and how to solve that...

Broadcasters and Operators can gain HUGE Savings in CAPEX and OPEX with Companion Screen Interactivity

As you might know I am a confirmed Interactive TV enthusiast, having been in this industry sector since its very early days. The main dificulty in Interactive TV has always been the ROI. How do you make money at it? For the Broadcaster and Operator it is fast becoming more and more clear, but they have to change their thinking with respect to this area of Television and embrace a change in direction. Why? Cost...

Hey, Oscars' Advertisers - Make the Most of Your Preroll

A Lesson from the Super Bowl Super Bowl commercials are rarely one and done. Today, if audiences like a Super Bowl commercial, they have the luxury of seeing it again and again and at many places like Hulu and YouTube. According to a survey from Mindshare, 31% of adults (out of 2,200 polled) who watched the Super Bowl said they rewatched a Super Bowl commercial online. Advertisers are smart to make these commercials available online...

Where Did All the Grammy Videos Go?

The 2013 Grammy Awards were definitely among the top trending water cooler topics this past Monday. From Kelly Clarkson’s acceptance speech, to Taylor Swift’s odd ringmaster performance, to LL Cool J’s shameless Twitter promotion, many of these moments are worth re-watching. However, your search may leave you a little more than frustrated when you head to the hosting channel’s website, CBS.com . CBS’ library of videos from the event is sparse, to say the least...

Blending Traditional & Digital TV Models: An Untapped Opportunity

It’s an obvious statement that most audiences no longer rely solely on broadcast and cable for their content consumption. In fact, Forrester reports that more than 37 million U.S. households today use at least one connected device for viewing digital content. So why is Jeff Zucker’s quote that investing in digital risks “trading analog dollars for digital pennies” still being rehashed? Subscription revenue aside, while the majority of ad spending is still heavily focused on...

Fredio launches at CES Show - brings free TV to Smart TVs

Fredio, a new free service for Smart TVs, has launched at CES. The free app was demonstrated on various platforms, including LG and Samsung Smart TVs. More at www.fredio.com Press coverage at http://www.fredio.com/press_coverage.html

Interactive Book Review - The Lean Startup by Eric Ries

This is the first episode from my new interactive channel: Book Review TV http://tmblr.co/Zdo0Ktbrsjkj

TV Before Social Media: What The Dark Ages Looked Like

Before Social Media, How Did We Experience Tv Shows With Others? Do you remember taking two rolls of pennies to school to be like Fonzie's cousin Angie who stacked 40 quarters on his elbow and in one fell swoop caught them all in his hand? He was trying to set a world record and the boys in school were trying to impress the girls. Back in the day, this was one of the ways people...

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