Blogs

Bite of Super Search Me!: Social TV

In this session, we will discuss the evolving social trends and the effects they have on our decision-making process when it comes to content selection. Who should we trust when it comes to recommendations? Who are the most reliable "social" connections we can turn to for relevant opinions? Perhaps the popular concept of having everything "social" is not the answer for every aspect of our lives – does the future of everything truly lie in...

The Day Broadband Took Over Our Lives

Broadband networks are becoming more intelligent in the applications running on them. Your browsing habits are recorded and analyzed to provide you with the best in advertisements. Interactive cable TV allows you to vote for your favorite stars and also monitors you viewing history so targeted commercials may be inserted for your viewing pleasure. You can also order advertised products directly from the screen. It can be an enjoyable experience for you since a portion...

Help Give Staten Island, Queens & Brooklyn Hurricane Victims Thanksgiving

Dear TVOT friends, I need your help. While displaced with my family in Central PA last week during the Hurricane, I watched the wrath and destruction that Sandy brought upon the amazing city I call home. I decided that I wanted to take Thankgiving to the familes whose lives and homes were destroyed at a time when they would need it the most. Check out my story in the video. We need volunteers on Thanksgiving...

Bite of Super Search Me!: What's Wrong with User Profiles?

User profiles are ubiquitously used as a basis for making personalized recommendations to users. The idea is right on - dynamically generate an endless feed of content that has been hand-picked for the user. This way she will always have an endless flow of great content she will enjoy. Sound good, right? The problem is in the application. Most providers only offer one, generalized 'bucket list' of recommendations for each household or account. But finding...

TV of Tomorrow: Video Tech Makes Cars Look Transparent

This video features a quick interview with the inventor of video technology (Japan) that makes the back of the car look transparent. I can see this being widely integrated'deployed by the automakers, but something that the car owner would choose in an upgrade package and/or switch on. Either way, it's pretty cool and could be used in a myriad of ways (creatively and industrially). -- Tracy Swedlow, [itvt]

Overcoming The challenges of Multiscreen Ads– Social TV Advertising Part 4

In the last piece I went over a variety of ways in which to utilize social TV in to advertise and embrace new potential commercialization solutions for this growing landscape. What strikes me as the most compelling at current is theability to tie in all screens and create ad formats that extend beyond the reach of any individual elements. Like all great potentiation equations 1+1 can, and should, equal three. Especially when it comes to...

Breaking: New YouTube Interface with Video

BREAKING!!: Seems like a slightly updated YouTube interface that showed up on the Net today - 10/29/2012 - with a video link (see above). It seems more horizontal in orientation than vertical and provides more video windows to the right and below. -- Tracy Swedlow, [itvt]

Multiscreen Ad formats: Social TV Advertising- Part 3

We will continue our deep dive into Social TV monetization and advertising in this 3rd segment (to find the first two check out the never.no blog and check out the never.no social TV platform while there...). I'll chat on some directly monetizable elements that social TV can provide to content providers as well as advertising benefits for brands and agencies. We hear the term Social TV and Social TV Advertising quite often, yet rarely do...

If HbbTV wants to win as a Global Interactive TV Standard it has to up its game.

There is many a debate (especially on the TV Forums of LinkedIn) surrounding the Interactive TV Specification of HbbTV. Many people are already hailing its success due to the fact that it has been selected in a handful of countries and interest is growing. Even the DTG in UK has added an HbbTV profile to its D-Book Spec making all the MHEG5 supporters shudder I would imagine ; albeit MHEG5 is not growing but declining...

Engagement and Re-Engagement: Social TV Adertising and Monetization

If you followed the last post (found here ), you’ll remember that I said that there are many methods of monetizing Social TV we are exploring here at Never.no . Some of these are direct…which, keep waiting…I will REALLY delve into deep quite soon. That said, many elements are indirect, of which viewer engagement is of extreme importance to chat on. While we spoke last time about how social share can drive eyeballs in real...

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