RTR: Macrovision | EPG

Macrovision--the company which last year acquired the US's dominant EPG developer, Gemstar-TV Guide--officially changed its name to Rovi, recently, and launched its new brand positioning and visual identity. It also launched a new digital media guide, code-named "Liquid," that is targeted at consumer electronics manufacturers and that it bills as expanding on its traditional EPG products by providing consumers with a single interface through which they can access entertainment content on the Internet or stored on their home PC's, alongside broadcast and cable TV programming.

THIS REPORT: In order to look at people's interest in the Macrovision company name before Rovi Corp achieves full penetration in the market, this report looks at the blogsphere's interest in the terms "Macrovision and EPG" where these terms are discussed in the same post or news article.