[itvt] is pleased to present an audio recording
of the TVOT NYC 2015 session, "Live Social Broadcasting and its Implications for Television
." The session was described in the show brochure as follows:
"The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social media, identify the key differentiators of each platform, and attempt to assess live social broadcasting's significance both for television and for the more established forms of online video.
Panelists will address such questions as: How are these new, social platforms--which arguably make for a more 'intimate' and less 'presentational' viewing experience than other forms of video--reinventing the relationship between creators and audiences? Are they 'training' Millennials and Plurals, the demographics with whom they are most popular, for a different kind of TV/video experience where high-quality production is less important than a sort of virtual intimacy with the creator--and, if so, will TV and other forms of video need to adapt to take this into account? What new forms of programming are being developed for these platforms--whether produced by professionals or arising organically from their user base? Which formats are proving most successful on each platform? What are the implications of live social broadcasting for news reporting--will it enable a new generation of 'citizen journalists'? How effectively is the TV industry using this new medium to enhance and promote programming and to extend that programming's appeal to a new generation of viewers? How are these platforms being monetized, and what can the TV industry learn from the new ways in which advertising, marketing and commerce are being implemented on them?" Panelists included:
- Rush Doshi, Co-Founder and GM, Firetalk
- Will Jamieson, CMO, Stre.am
- Ronald C. Pruett, Co-Founder, @RokerLabs
- Shaan Puri, CEO, Blab
- Erik Schwartz, Head of Product--Live, BitTorrent
- Sharan Sklar, Head of Business Development, Independent Television Service
- Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)
The next TVOT San Francisco 2016 show is June 7-8th!