Radio: Fox Reality's New Interactive TV Channel on Oceanic Time Warner Cable

Submitted by tracyswedlow on June 7, 2009 - 9:59pm

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Ed Skolarus, VP of business and operations at Fox Reality, discusses the ActiveVideo Networks-powered interactive TV channel that the broadcaster recently launched on Oceanic Time Warner Cable in Hawaii. Topics covered include the process of using the ActiveVideo platform to set up the new channel; how the channel is having a positive impact on Fox Reality's viewership; the channel's various interactive services and programs; how the channel is generating detailed metrics for Fox Reality and its advertisers; what marketing efforts are underway to drive awareness of the channel; Fox Reality's roadmap for the channel; and much, much, more.

To listen to the show, CLICK HERE.

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