Los Angeles-based ConciseClick recently developed an interactive video commerce service for toymaker Mattel's new http://www.MattelShop.com site. The company's rollover-and-click technology provides viewers of videos on the site with descriptions, pricing information, and the ability to immediately drop featured products into a shopping cart. In this recorded episode of [itvt]'s newly renamed talk radio show, "Radio [i]tvt," ConciseClick CEO, Nick Alt, discusses the company's vcommerce technology and its work for Mattel. Topics covered include Mattel's goals for its new vcommerce service, the various features offered by ConciseClick's platform and what the company believes makes the platform unique, the company's upcoming projects,

and more.