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AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS...
October 14, 2014 - 11:10pm
Lingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a TV and a set-top box, enhances programming with what the company describes as "a rich, dynamic and animated viewer experience using...
October 8, 2014 - 8:58am
As promised in our last column, we're going to take a look at one of the creative and design shops that is creating the Over The Top experience in Europe and the UK: Ostmodern.
I find it fascinating when speaking with my friends in the industry that, to a person, they all think of television as PERSONAL. There are few products in our lives about which we have such skewed...
October 7, 2014 - 12:51am
Early-bird registration for [itvt]'s fifth annual East Coast TV of Tomorrow Show event, TVOT NYC 2014 (December 9th, at the SVA Theatre in Manhattan's Chelsea district) ends at midnight tonight, Tuesday, September 30th.
Early-bird registration allows you to attend TVOT NYC for just $775, representing a savings of $300 off the regular price of a ticket (and guaranteeing you a seat at...
September 29, 2014 - 9:19pm