Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.
In this recorded interview with [itvt] editor-in-chief...
October 23, 2014 - 1:27pm
A Contest and Special Session that Honors the Best TV and Video UI/UX Designs of 2014
Deadline for Submissions Is November 18th
[itvt] is pleased to announce that TVOT NYC 2014 will see the return of The Interface Showcase, our popular contest and session that honors the best TV and video User Interface/User Experience (UI/UX) designs of the past year.
Here's a video introduction to the Interface Showcase from Wes Williams, Director of Product Management at Scripps Networks Interactive, who will be leading the...
October 21, 2014 - 11:37am
Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio
AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS...
October 14, 2014 - 11:10pm
Lingospot, a provider of automatic scene-level TV metatags and metacontent, last week announced a partnership with "augmented TV" company, SeeSpace. The latter has developed an ACR-enabled device dubbed InAiR, which, when connected via HDMI between a TV and a set-top box, enhances programming with what the company describes as "a rich, dynamic and animated viewer experience using...
October 8, 2014 - 8:58am