Addressable

TVOT SF 2017 Keynote: Chris Ripley, President and CEO of Sinclair Broadcast Group

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2017 Schedule of Sessions with more details about the Wednesday, June 28th keynote featuring Chris Ripley , President and CEO of Sinclair Broadcast Group , in conversation with Rick Howe , The iTV Doctor . We have also included this information below. The full TVOT 2017 Schedule of Sessions is available at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomorrow-show-2017 Purchase your TVOT 2017 tickets here: http://thetvoftomorrowshow.com/register-tvot
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Interactive TV News Round-Up (IV): Innovid, MOG, Boxee

--Interactive Video Advertising Company, Innovid, Raises $9.5 Million in Series-B Funding
--MOG Launches Streaming Music App on Boxee Box
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Interactive video advertising...

Experian Invests in, Partners with Addressable Advertising Specialist, Invidi

--Companies Say Experian's Data Will Increase Invidi's Ad-Targeting Precision
Experian Marketing Services --a company that bills itself as "focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting"--said last week that it has formed a partnership with addressable advertising specialist, Invidi . The companies' partnership also sees Experian becoming an investor in Invidi, which recently announced (see the article published...

Visible World, Polk Partner on Addressable TV Ad Solutions for Automotive Advertisers

Targeted TV advertising specialist, Visible World , said last week that it has formed a partnership with RL Polk & Co ., a provider of automotive information and marketing solutions, to enable automated data-driven TV ad targeting for automotive advertisers. Advertisers can now use Visible World's addressable advertising technology, in conjunction with Polk's automotive data, to target their ads, the companies say: as a result of the partnership, Polk's industry-specific data will be available via...

A&E Television Networks to Use Microsoft's Admira TV Ad Marketplace for Three of its Channels

--Microsoft Acquired Admira via Purchase of Interactive TV Company, Navic, in 2008
Microsoft announced last week that it has signed a deal with A&E Television Networks (AETN) that will see the latter using Microsoft's Admira television ad marketplace to help optimize sales of select inventory on its Bio and History International channels (available in 47 million US households) and its History en Espanol channel (available in 29 million US households), starting this month. Microsoft acquired the Admira platform via its purchase of interactive TV and addressable advertising...

SCTE Cable-Tec Demo's Include tru2way, EBIF, 3D TV, EPG's, Addressable Dynamic VOD

A number of companies contacted [itvt] Wednesday to let us know about the products and technologies they are exhibiting at the ongoing SCTE Cable-Tec Expo in Denver (October 28th-30th): FourthWall Media (formerly BIAP--for the reasons behind the name change, see the article that was published on itvt.com, October 26th ) is demo'ing its EBIF products and technologies in the booths of three different companies: 1) Arris (Booth 7108) has the company's ETV Platform and Ad...

New Interview with Freewheel.tv's Doug Knopper, New iTV Doctor Column and New Blog Posts

--Topics Include Managing Online Video Ad Inventory, Cross-Platform ITV Development, ITV on CI+
[itvt] has just published an in-depth interview with Doug Knopper , co-founder and co-CEO of Freewheel.tv , a provider of solutions for managing broadband video ad inventory. Knopper discusses, among other things, the solutions and services offered by his company; and how the company is evolving its offerings to meet the needs of an increasingly complex video advertising ecosystem. We have also just published the latest edition of Rick Howe 's column , The iTV...