Alliance Films

Rentrak in VOD Measurement Deal with Canada's Alliance Films

Multiscreen media measurement and research company, Rentrak, announced last week that it has signed a deal to provide Canadian motion picture distributor, Alliance Films, with VOD measurement services via its OnDemand Essentials service. Alliance's recent VOD offerings--which are available on such major Canadian pay-TV platforms as Cogeco Cable, MTS, Rogers Cable, SaskTel, Shaw Cable, Telus and Videotron--include "Inglourious Basterds," "Ghosts of Girlfriends Past," "Four Christmases" and "Coraline." According to Rentrak, the Alliance deal means that it "continues to build its leadership position in providing measurement services" for the Canadian VOD market, where it claims to have seen a 19% increase in on-demand content usage between 2008 and 2009.

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