Alliance Films

Rentrak in VOD Measurement Deal with Canada's Alliance Films

Multiscreen media measurement and research company, Rentrak , announced last week that it has signed a deal to provide Canadian motion picture distributor, Alliance Films , with VOD measurement services via its OnDemand Essentials service. Alliance's recent VOD offerings--which are available on such major Canadian pay-TV platforms as Cogeco Cable, MTS, Rogers Cable, SaskTel, Shaw Cable, Telus and Videotron--include "Inglourious Basterds," "Ghosts of Girlfriends Past," "Four Christmases" and "Coraline." According to Rentrak, the Alliance deal...