AT&T AdWorks

TVOT NYC 2016 Fireside: AT&T AdWorks' Maria Mandel Dunsche, Videology's Scott Ferber and Forbes' Howard Homonoff

[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, " Building a 21st Century Media Company: A Fireside Chat about Transformation, Technology and the Future of TV ." The session was described in the show brochure as follows: "TV now stands firmly at the intersection of technology and content. Maria Mandel Dunsche , Head of Marketing at AT&T AdWorks , and Scott Ferber , CEO of Videology , will discuss...

Interactive TV Headlines Round-Up (I) 8/19/16: ABC, Accedo, Alticast, Amazon, Apple, AT&T AdWorks, AwesomenessTV, BBC, BBDO, BitTorrent, Blab, Blake Krikorian, CBS, CNN, comScore

As most of you are probably aware, [itvt]'s news round-ups were on hiatus for a couple of months, because our editorial team was working on TVOT SF 2016 and then taking a post-event break. We expect it will take us a few weeks to catch up with all recent developments (note: we have marked older stories with the date they originally broke), so if you have sent us a press release or briefed us about...

Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto...

Interactive TV Headlines Round-Up 9/25/14 (II): AT&T AdWorks, AT&T, BRaVe, Brightcove, BT Sport, Buzzfeed, Channel 4, Channel Master, Comcast, Arris, RDK, Chromecast, Sling Media

Because the [itvt] editorial team has been busy working on TVOT NYC 2014 (December 9th in New York City--purchase your Early-Bird tickets here !), we are covering stories in this issue in headlines/round-up format: AT&T AdWorks Teams with comScore to Offer Reporting on TV Advertising's Impact on Purchase Behavior and Web Site Visits; Companies Will "Use a Blind Match Process to Anonymously Link Advertisements Serviced on AT&T U-verse TV to in-Store Purchase Behavior and Web...

Interactive TV Headlines Round-Up 8/19/14 (I): Accedo, Access, Aereo, Alcatel-Lucent, Amazon, Anvato, AOL, Apple TV, AT&T AdWorks, BBC, Beamly, Bravo Media, Bright House, BlackArrow

As most of you are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2014 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up...

Interactive TV Headlines Round-Up (II): Cablevision, CBS, DDD, Discovery Networks, Dish Network, Eastlink, Fox Sports, AT&T AdWorks, HitBliss, iiNet

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format: Cablevision CEO Dolan Trumpets Deployment and Usage Stats for MSO's "DVR Plus" Network DVR Service; Company's Onyx Cloud-Based UI Now Deployed on its Samsung STB's, Will Be Deployed on Cisco/Scientific-Atlanta Boxes "in the Coming Weeks" CBS Global Distribution Chief Says Company Open to Producing...

Interactive TV Headlines Round-Up (I): ActiveVideo, Verizon, ANT, Apple, AT&T AdWorks, Avail-TVN, C-SPAN, Sky, CBS, Shazam, Concurrent, Digitalsmiths, Dish Network

Because the [itvt] editorial team is busy working on our upcoming TV of Tomorrow Show event, TVOT NYC Intensive (December 10th in New York City), we are covering stories in this issue in round-up/headlines format: US Appeals Court Affirms that Verizon Must Pay ActiveVideo Damages and Royalties in Patent-Infringement Case, but Reverses Lower Court's Injunction against Verizon Digital TV Software Company, ANT , Warns that Revenues and Profits Will Fall Short of Expectations Apple Executive...

Interactive TV News Round-Up (VI): TiVo, AT&T AdWorks, Suddenlink, thePlatform

--TiVo in Data Licensing Agreement with AT&T AdWorks
--Suddenlink Rolls Out TiVo Premiere in Four More Communities
--thePlatform Promotes Three
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. TiVo said Monday that it has entered into a licensing agreement with AT&T's advanced advertising arm, AT&T AdWorks , that will "enable TiVo to improve elements of their research and advertising inventory offerings by incorporating anonymous and aggregate AT&T U-Verse and TiVo households viewing data...This arrangement empowers innovation while maintaining...