Big Data

INdustry Column: Census TV Data as "Match Fabric"

By Michael Collette , CEO, Dativa
We often see articles written about various types of data with categorization of first-party (my) data, second-party (your) data and third-party (vendor-aggregated audience) data. As we were developing the Inscape census TV data, I struggled with these definitions. On the one hand, you can think of census TV data (e.g. device-level data from set-top boxes or smart TVs) as an aggregation of the first party data sets for all the networks, local stations and advertisers...

TVOT NYC 2017 SUPER-EARLY-BIRD REGISTRATION ENDS TUESDAY, SEPTEMBER 12TH

Super-early-bird registration for [itvt]'s eighth annual East Coast TV of Tomorrow Show event, TVOT NYC 2017 ( December 7th, at the SVA Theatre in Manhattan's Chelsea district ), ends at midnight Tuesday, September 12th . Super-early-bird registration allows you to attend TVOT NYC for just $675 , representing a savings of $400 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event). To take advantage of this discounted pricing,...

[itvt] Presents...TVOT NYC 2017

  • The TV of Tomorrow Show's Annual East Coast Event Will Take Place Thursday December 7th, at New York's Famous SVA Theatre
  • TVOT NYC 2017 Will Feature 100+ Expert Speakers and Panelists; Hands-On Exhibits, Workshops and Master Classes; Unparalleled Opportunities for Networking and Deal-Making; Innovative and Effective Branding Options for Sponsors and Exhibitors; Our Popular Holiday Party; and Much, Much More
  • Tickets on Sale Now : Special Early-Bird and Group Rates Available
[itvt] is pleased to announce that TVOT NYC 2017 , our eighth annual East Coast TV of Tomorrow Show (TVOT) event , will take place Thursday, December 7th at New York's famous SVA Theatre (333 W. 23rd Street) . TVOT NYC packs all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day "intensive." The show--which is carefully designed to encourage networking and deal-making--enables the pay-TV and OTT operators, device...

[itvt] Presents...The TV of Tomorrow Show, San Francisco 2017

  • TVOT SF 2017 Will Feature Incredible Networking /Business-Development Opportunities for Attendees, Innovative and Effective Branding Options for Sponsors and Exhibitors, Close to 200 World-Class Speakers and Panelists, Hands-On Workshops and Master Classes, the Presentation of the 14th Annual Awards for Leadership in Interactive and Multiplatform Television, and Much, Much More
  • The Show Will Return to its Spectacular New Home: The Golden Gate Club in San Francisco 's Presidio National Park, Overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay
  • Tickets on Sale Now : Special Early-Bird and Group Rates Available
InteractiveTV Today [itvt] is pleased to announce that the 11th Annual TV of Tomorrow Show (TVOT) will take place June 28th-29th (Wednesday-Thursday) at The Golden Gate Club in San Francisco 's famous Presidio National Park--a truly stunning location overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay. While just 15 minutes from downtown San Francisco, the show's location allows us to offer attendees a uniquely beautiful and memorable indoor-outdoor environment which facilitates...

Radio [itvt] Interview: Verizon Digital Media Services Chief Marketing Officer, Mary Kay Evans

Just 4 more days to TVOT SF 2016 , our 10th anniversary show ! Purchase your tickets here: http://tvotsf2016.eventbrite.com View the schedule of sessions here: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor...
Interview: Verizon Digital Media Services Chief Marketing Officer, Mary Kay Evans
Verizon Digital Media Services was formed in 2013, when Verizon acquired EdgeCast and upLynk, and integrated the former's content delivery network (CDN) with the latter's video-encoding technology, in order to offer what the company...

Experian Master Class at TVOT NYC 2015: Changes to Your Scheduled Programming: How Data Is Fueling the New Frontier of TV Advertising

[itvt] is pleased to announce the TVOT NYC 2015 Master Class , "Changes to Your Scheduled Programming: How Data Is Fueling the New Frontier of TV Advertising." The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl- -will begin at 2:50PM on the Beatrice Stage (note: TVOT NYC 2015 takes place Thursday, December 3rd at the SVA Theatre, 333 W 23rd St, New York, NY 10011) Here's a description of...

Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto...

[itvt] Column: Will On Wednesdays - Is Data Visualization the “Front-End” for Big Data?

With great graphics comes great storytelling responsibility – says founder of VISUALIZED By Will Kreth Data visualization – once the province of magazine and newspaper infographics designers – is big business now. A big, interactive business . From University Ave. to Madison Ave. to Wall St. – data visualization (or data viz - for short) is changing the way we perceive and evaluate data sets that are well beyond “blink”-like comprehension. From election result predictions...

Radio [itvt]: "Big Data: Friend or Foe?" at TVOT NYC 2013

[itvt] is pleased to present an audio recording of the TVOT NYC 2013 session, " Big Data: Friend or Foe? " The session was described in the show brochure as follows:

"This session is the first half of a two-part TVOT NYC 2013 mini-track on Big Data, which brings together some of the most influential experts and thought leaders in that space--as well as executives who have been at the forefront...

Digitalsmiths to Present TVOT NYC Intensive Workshop on Using Big Data to Enable Personalized Search, Recommendations and Browsing

[itvt] is pleased to announce that Digitalsmiths will present a workshop on content-discovery and recommendations at TVOT NYC Intensive (note: to view the updated TVOT Schedule of Sessions , click here ; and to purchase tickets to the show, click here ). 2:05-3:00PM
Nolita
Digitalsmiths Workshop: Using Big Data to Enable Personalized Search, Recommendations and Browsing Today's pay-TV subscribers have approximately 20,000 linear titles and over 80,000 VOD titles available to...