bound apps

Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform

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--Ad Council Now Using the Platform for PSA's
Backchannelmedia--a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million--says that two LIN TV-owned television stations in Hartford and New Haven, Connecticut, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in a trial of its TV-to-Internet click-through system (note: the system is also being trialed by WCVB-TV/DT Channel 5, Hearst-Argyle's digital ABC affiliate...

DirecTV Teams with The Weather Channel on New Interactive TV Services

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DirecTV Offers Multiscreen ITV App for US Presidential Election Renews ITV Advertising Deal with Media Storm
Satellite TV provider, DirecTV, has teamed with The Weather Channel (TWC) to launch a package of interactive TV services providing information on local weather conditions. The new services include: An "Alert Ticker" that appears at the bottom of the TV screen and provides information on current weather alerts, as well as a link to a new "Local On Demand" application (see below). A "Local on the 8's" application that allows viewers to see current weather...