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Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform

--Ad Council Now Using the Platform for PSA's

Backchannelmedia--a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million--says that two LIN TV-owned television stations in Hartford and New Haven, Connecticut, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in a trial of its TV-to-Internet click-through system (note: the system is also being trialed by WCVB-TV/DT Channel 5, Hearst-Argyle's digital ABC affiliate in Boston). According to the company, the trial will involve a "select group" of the two stations' viewers and advertisers.

DirecTV Teams with The Weather Channel on New Interactive TV Services

DirecTV Offers Multiscreen ITV App for US Presidential Election

Renews ITV Advertising Deal with Media Storm

Satellite TV provider, DirecTV, has teamed with The Weather Channel (TWC) to launch a package of interactive TV services providing information on local weather conditions. The new services include:

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