brightline itv

News Round-Up (III): BrightLine, Chad, Matt & Rob, Clearleap-Roku, Clikthrough, Comcast-NDS

--BrightLine iTV Study Shows Hispanic Viewers More Likely to Engage with Interactive TV Advertising
--Chad, Matt & Rob Release Trailer for their First FremantleMedia-Backed "Interactive Adventure"
--Clearleap, Roku Partner to Enable Operators, Premium Programmers to Offer VOD on Roku OTT STB's
--Clikthrough Creates "Interactive Stylepad" for Armani Exchange
--Comcast Taps NDS as Prime Integrator for tru2way, Says It Is "Committed" to CableLabs' tru2way RI

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

BrightLine iTV Develops Interactive TV Advertising Campaign for Jim Beam Bourbon's Red Stag Brand

Interactive TV advertising agency, BrightLine iTV, has developed an ITV advertising campaign for Jim Beam Bourbon's Red Stag brand. The campaign, which BrightLine says will be available in around 20 million households, features a dedicated advertiser location that viewers can navigate with their remote controls in order to, among other things, access more info on Red Stag, explore a "Drink Recipes" section, and view a performance by musician, Kid Rock.

News Round-Up

--BigBand Integrates with Entone, Orca, Verimatrix, Western Mediabridge
--Boxee Selects Vindicia as its Payments Platform Provider
--BrightLine iTV Says 2009 Was its Second Consecutive Year of Record Growth
--Edgeware Integrates Web TV Servers with MediaMelon's MediaCloud SaaS Solution
--Firefly Video Launches Interactive Online Video Advertising Platform
--Kaltura Launches New Version of its Self-Hosted Online Video Platform
--KickApps, Adobe Release OSMF App Studio Drag-and-Drop Media Player Solution
--Motorola Launches tru2way-Compatible Multiroom HD DVR
--NDS Extends Interactive TV Professional Services and Integration Work Contract with Cox
--Panasonic Demoing 3D, tru2way, New RUI at Cable Show
--Reuters Launches Interactive On-Demand Video Platform, Reuters Insider
--TiVo in Research Partnership with Millward Brown
--Two Way Limited's TAB Active Interactive TV Wagering Service Expands

Due to the volume of news generated by the NCTA Cable Show in Los Angeles this week, [itvt] is covering a number of stories in this issue in round-up/summary form:

BrightLine iTV Names Audrey Marco VP of Business Development

Interactive TV advertising agency, BrightLine iTV Marketing Specialists, has named Audrey Marco VP of business development. Marco, who is based in the company's Los Angeles office, will be tasked with leveraging her experience and relationships with consumer and entertainment brand marketers to convince them to use BrightLine to create interactive TV ads. According to BrightLine, Marco launched her digital marketing career at Sony Pictures Entertainment in 1994, where she founded the company's digital division and implemented strategies for marketing the studio's entertainment properties through interactive online and mobile initiatives.

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