campaign management

This Technology Launches SpotLink Open-Source Interconnect Software for Dynamic Ad Insertion

--Says Solution Lets Networks Use their Existing Broadband Ad Servers with any MSO-Installed Campaign Management System for SCTE-130 DAI
This Technology , a New York City-based start-up specializing in software for dynamic ad insertion, on Monday unveiled a free, open-source interconnect software solution called SoftLink. According to the company, SpotLink--which it says is immediately available--is a standards-based solution that connects SCTE-130-compliant Dynamic Advertising Insertion (DAI) systems to broadband ad servers, using the Interactive Advertising Bureau's (IAB) Video Advertising Serving Template standard. The company claims that SpotLink effectively removes the integration challenges that previously existed...