canoe ventures

Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), announced Wednesday that it has appointed John Redpath as SVP and general counsel.

[itvt] is pleased to present "EBIF Intensive," a special one-day workshop/dialog event that will take place in San Francisco's Yerba Buena Center for the Arts on March 5th, the day after The TV of Tomorrow Show (March 3rd and 4th).

Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), plans to commercially launch an EBIF-based Request for Information (RFI) interactive TV advertising product in the spring, and began a trial of RFI interactive TV advertising with a network partner in the fourth quarter of 2009, the company's senior director of marketing communications, Dana Runnells, told Multichannel News's Todd Spangler last week.

[itvt] has just published the latest edition of Rick Howe's regular column, The iTV Doctor Is In! This week, in the second part of a three-part series, Arthur Orduna, CTO of Canoe Ventures; Bill Seely, principal of Practical Marketing Analytics; and Ellen Dudar, chief product officer of FourthWall Media, project themselves into the future and attempt to answer the question: What was the single most significant factor

In answer to a question from Bank of America/Merrill Lynch analyst, Jessica Reif-Cohen, during Comcast's second-quarter earnings conference call last week, Comcast COO Steve Burke, stated that the cable MSO's behind Canoe Ventures (i.e. Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, could have deployed EBIF to as many as 25 million homes by the fourth quarter, and that Canoe Ventures may begin to generate some revenue next year: "We just had a Canoe board meeting a couple of days ago," Burke said. "I think we are making very good progress.

Canoe Ventures--the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has appointed Neil Schaffer as SVP of finance. He will report to Canoe CEO, David Verklin.

US cable-industry research, development and standardization organization, CableLabs, announced Wednesday the release of a new set of specifications, called the Stewardship and Fulfillment Interfaces (SaFI), which it says were created to further the development of advanced cable advertising and other interactive products, and which will be a key part of Project Canoe, the US cable-industry's initiative to create a national, cross-operator, unified platform for interactive and addressable advertising.

Canoe Ventures--the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--will later this summer publish a "template" to support an EBIF-based interactive TV advertising campaign that is slated to begin in the fourth quarter, Canoe Ventures CTO, Arthur Orduna, announced at Light Reading's Cable Next-Gen Video Strategies conference last week, according to a report by Jeff Baumgartner, editor of Light Reading's Cable Digital News.

Canoe Ventures--the company that is tasked with implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--has suspended its plans to launch what was to be its first product, the Community Addressable Messaging (CAM) system, according to a report Thursday by Todd Spangler in the US cable-industry trade publication, Multichannel News.

Canoe Ventures--the company that is implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--announced Tuesday that it has appointed Kathy Timko as chief operating officer, effective June 1st.

Canoe Ventures--the company that is implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--announced Tuesday that it has appointed Tom Huber as executive director of systems integration and testing, and Kevin McHugh as executive director of interactive applications.

Canoe Ventures--the company that is implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)--continues to staff up. The company--which earlier this fall named Arthur Orduna CTO (see [itvt] Issue 8.06 Part 1)--has named John Collins SVP of product development; Michael Davis general counsel; Bruce Dennler SVP and chief relationship officer, agency relations; Vicki Lins chief marketing officer; and Mark Mitchell SVP and chief relationship officer, network relations.