Clik

Interactive TV News Round-Up (II): Canoe Ventures, ANA, Cisco, Clik

--Canoe, ANA Release Findings from Year-Long "CEE MEE" Study of Interactive TV Effectiveness
--Report: Cisco Looking to Sell its Set-Top Box Business
--Clik Enables Smartphone/Tablet Apps that Communicate with Any Browser-Equipped Connected TV
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Canoe Ventures and the Association of National Advertisers (ANA) have released summary findings from their year-long collaborative study of interactive TV effectiveness. Dubbed CEE MEE, the research initiative is billed as aiming to "understand how the Connection, Emotion and Experience (CEE) of advanced television solutions, including ITV, relate to...