By Wes Williams, Scripps Networks ([itvt] contributing blogger)
Interactive TV and mobile apps have to make do with limited screen space. One workaround is to just automatically truncate headlines until they’re short enough. If the headline is 50 characters and you only have room for 30, let the computer cut it off at 30. What could go wrong?
I would encourage product teams to resist the temptation to take the easy way out. Why? Because stuff happens. Sometimes important words and letters are left out. It’s like playing Russian roulette with the alphabet.
Announcing a New [itvt] Column: "Jet Set" by Brian David Johnson, Consumer Experience Architect at Intel
[itvt] is pleased to announce a new biweekly column, entitled "Jet Set" and authored by Brian David Johnson, consumer experience architect at Intel Corp.