Contests

Canadian broadcaster, Citytv, contacted [itvt] Wednesday to let us know about an interactive TV competition it is conducting around the reality TV show, "Hell's Kitchen." During the May 7th and May 14th episodes of the show, Citytv will display a special image at the bottom left-hand corner of the screen throughout the broadcast. Viewers will be invited to go to a dedicated "Hell's Kitchen" page on Citytv's Web site, identify the image from a series of choices presented through a drop-down menu, and submit their answer through an online form.

News Corp.-owned social networking company, MySpace, contacted [itvt] Monday to let us know that it is teaming with its corporate stablemate, Fox, on a user-generated video contest to celebrate the 20th anniversary of the satirical animated series, "The Simpsons." Riffing on the iconic couch gag that concludes the opening credits of the series, the contest invites viewers to create live-action videos of their own original couch gags and upload them to a "The Simpsons" MySpace page.