digital media guide

Macrovision Changes its Name to Rovi, Unveils "Liquid" Digital Media Guide

--Rovi Chief Evangelist, Richard Bullwinkle, Discusses the Developments with [itvt]
Macrovision --the company which last year acquired the US's dominant EPG developer, Gemstar-TV Guide--will today officially change its name to Rovi Corporation (and adopt the NASDAQ ticker symbol, ROVI), as it previously announced it would do, and launch its new brand positioning and visual identity. It will also launch a new digital media guide, code-named "Liquid," that is targeted at consumer electronics manufacturers and that it bills as expanding on its traditional EPG products by...