"T-Commerce and the T-Consumer" at The TV of Tomorrow Show 2014

[itvt] is pleased to present a video recording of the TVOT 2014 session, "T-Commerce and the T-Consumer." The session was described in the show brochure as follows:

"This session will identify the most important lessons to be learned from recent deployments of television commerce, and highlight innovations that promise to invigorate and expand the space in the near future: Among other things, it will feature the unveiling of a significant new...

The iTV Doctor Is In! Are we Ready to Get This?

--Plus: New Interactive TV Jobs at NBCUniversal
Dear Readers : Today we are going to venture far outside the comfort zone for about half of our readers: women's fashion. Now, as my wife will attest, my personal sense of fashion adventure is limited to a decision of which Brooks Brothers Oxford shirt to wear when both of my light blues are at the laundry: yellow, or yellow. But Lisa Farris , founder and CEO of Get This , is taking television to...

News Round-Up

--CableLabs' Next ETV Interop Begins February 22nd, Deadline for Applying Is January 29th
--DirecTV Begins Public Beta of Multiroom DVR
--Report: Hulu Mulling Plans to Launch Subscription Service
--Kaltura Releases Video Extension for Moodle
--Live Interactive Broadband Video Spin-Off Planned for Channel 4's "Embarrassing Bodies"
--Move Networks Appoints Eddy Hartenstein, Sol Trujillo to its Board
--SureWest Launches Microsoft Mediaroom-Based IPTV Service
--Ustream Launches Pay-Per-View Capability
--Verizon Rolls Out Interactive TV Upgrade in Pittsburgh and West Central Florida
--Vimeo Beta-Launches HTML5 Video Player
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco ) and on our new EBIF Intensive event (March 5th in San Francisco ), we are covering a number of stories in this issue in summary form: CableLabs has issued an RFI for its next Enhanced TV Interop event, which is scheduled to take place February 22nd-26th, and which will focus on interoperability between ETV applications...

Boxee to Launch Payment Platform for Content Providers This Summer

--Will Support Pay-Per-View and Subscription Models
In a posting on over-the-top-TV specialist Boxee 's corporate blog, Wednesday, CEO Avner Ronen announced that the company plans to release a payment platform this summer that will allow users to purchase content "with one click on the remote." According to Ronen, the content partners the service will launch with (note: Ronen did not identify them) will offer shows, movies and channels that were previously unavailable to Boxee users, and will be able to package...

News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: ABC has announced a licensing deal with CafePress , a company that operates a Web site that allows users to place their own designs on clothes and other items. According to...

Zugara, RichRelevance Launch Augmented Reality-Driven Social Shopping Application on

--"Fashionista" App Lets Consumers Use their Webcams to Try on Clothes "Virtually"
Interactive marketing company, Zugara , and RichRelevance , a company that specializes in personalization and product-recommendation tools for ecommerce sites, on Monday announced the launch of a new, augmented reality-driven "social shopping" application, called "Fashionista," that they describe as combining "the benefits of the fitting room with the convenience of online shopping and the power of the social Web." The app, which is initially being offered by fashion retailer,, is billed by the companies...

ExtendMedia Targets OTT and TV Everywhere with New Video Monetization Capabilities

Multiscreen video-management software solutions provider, ExtendMedia (note: the company recently launched a product called OpenCASE Publisher, which it bills as designed to help cable, telco, satellite, mobile and other video service distributors take advantage of the growing momentum of the "TV Everywhere" distribution model, by providing a platform for them to quickly build and deploy multiscreen video offerings-- see article published on, August 4th ), last week launched a new commerce, subscription and pay-media...

Marks & Spencer Says Its Interactive Video Service Has Increased Sales

--Service Based on eCommerce-Enabled Player, Developed by Adjust Your Set
UK high-street retailer, Marks & Spencer , says that its interactive broadband video service, Marks & Spencer TV ( ), which launched around six months ago, has now delivered over a million minutes of video. According to the company, the service's player, which was developed by Adjust Your Set , has hosted over 190 "films," including interviews with such celebrities as Zandra Rhodes, Twiggy and Marie Helvin, documentaries, catwalk footage, Marks & Spencer TV...

Interactive Video Company, Overlay.TV, to Focus Its Efforts Solely on its Ecommerce Platform

--Company Launched Overlay.TV for Retail in June
In a posting on its corporate blog, Monday, Overlay.TV , an Ottawa, Canada-based start-up that offers a platform which, among other things, allows users to add a layer of custom-designed, clickable content over broadband videos (note: for a detailed overview of Overlay.TV's platform, see the article published on, October 2nd, 2008 ), announced that it has decided to focus its efforts on Overlay.TV for Retail, the interactive video commerce platform that it launched in...

BT Teams with emuse, Canis Media on VOD Shopping Channel

UK incumbent telco, BT , has launched an on-demand shopping channel, called Vision Shopping and fronted by celebrity presenter, Gaby Roslin, on BT Vision, its Microsoft Mediaroom-powered, interactive TV-enabled hybrid IPTV service (note: the service is enabled via a hybrid set-top box that allows viewers to access linear channels from the UK's free-to-air digital terrestrial platform, Freeview, alongside IP-delivered on-demand and interactive content). The channel was built by and is hosted (on channel 960) by...