"T-Commerce and the T-Consumer" at The TV of Tomorrow Show 2014

[itvt] is pleased to present a video recording of the TVOT 2014 session, "T-Commerce and the T-Consumer." The session was described in the show brochure as follows:

The iTV Doctor Is In! Are we Ready to Get This?

--Plus: New Interactive TV Jobs at NBCUniversal

Dear Readers:

Today we are going to venture far outside the comfort zone for about half of our readers: women's fashion. Now, as my wife will attest, my personal sense of fashion adventure is limited to a decision of which Brooks Brothers Oxford shirt to wear when both of my light blues are at the laundry: yellow, or yellow.




News Round-Up

--CableLabs' Next ETV Interop Begins February 22nd, Deadline for Applying Is January 29th
--DirecTV Begins Public Beta of Multiroom DVR
--Report: Hulu Mulling Plans to Launch Subscription Service
--Kaltura Releases Video Extension for Moodle
--Live Interactive Broadband Video Spin-Off Planned for Channel 4's "Embarrassing Bodies"
--Move Networks Appoints Eddy Hartenstein, Sol Trujillo to its Board
--SureWest Launches Microsoft Mediaroom-Based IPTV Service
--Ustream Launches Pay-Per-View Capability
--Verizon Rolls Out Interactive TV Upgrade in Pittsburgh and West Central Florida
--Vimeo Beta-Launches HTML5 Video Player

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

Boxee to Launch Payment Platform for Content Providers This Summer

--Will Support Pay-Per-View and Subscription Models

In a posting on over-the-top-TV specialist Boxee's corporate blog, Wednesday, CEO Avner Ronen announced that the company plans to release a payment platform this summer that will allow users to purchase content "with one click on the remote." According to Ronen, the content partners the service will launch with (note: Ronen did not identify them) will offer shows, movies and channels that were previously unavailable to Boxee users, and will be able to package and price their content "as they wish," including offering it on a pay-per-view or subscription basis.

News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

Zugara, RichRelevance Launch Augmented Reality-Driven Social Shopping Application on

--"Fashionista" App Lets Consumers Use their Webcams to Try on Clothes "Virtually"

Interactive marketing company, Zugara, and RichRelevance, a company that specializes in personalization and product-recommendation tools for ecommerce sites, on Monday announced the launch of a new, augmented reality-driven "social shopping" application, called "Fashionista," that they describe as combining "the benefits of the fitting room with the convenience of online shopping and the power of the social Web." The app, which is initially being offered by fashion retailer,, is billed by the companies as combining augmented reality, motion capture and real-time personalization in order to create a "more social and intuitive" way to shop for clothes on the Web.

ExtendMedia Targets OTT and TV Everywhere with New Video Monetization Capabilities

Multiscreen video-management software solutions provider, ExtendMedia (note: the company recently launched a product called OpenCASE Publisher, which it bills as designed to help cable, telco, satellite, mobile and other video service distributors take advantage of the growing momentum of the "TV Everywhere" distribution model, by providing a platform for them to quickly build and deploy multiscreen video offerings--see article published on, August 4th), last week launched a new commerce, subscription and pay-media solution as part of its OpenCASE suite of video management products.

Marks & Spencer Says Its Interactive Video Service Has Increased Sales

--Service Based on eCommerce-Enabled Player, Developed by Adjust Your Set

UK high-street retailer, Marks & Spencer, says that its interactive broadband video service, Marks & Spencer TV (, which launched around six months ago, has now delivered over a million minutes of video. According to the company, the service's player, which was developed by Adjust Your Set, has hosted over 190 "films," including interviews with such celebrities as Zandra Rhodes, Twiggy and Marie Helvin, documentaries, catwalk footage, Marks & Spencer TV spots, and "customer vox pops."

Interactive Video Company, Overlay.TV, to Focus Its Efforts Solely on its Ecommerce Platform

--Company Launched Overlay.TV for Retail in June

In a posting on its corporate blog, Monday, Overlay.TV, an Ottawa, Canada-based start-up that offers a platform which, among other things, allows users to add a layer of custom-designed, clickable content over broadband videos (note: for a detailed overview of Overlay.TV's platform, see the article published on, October 2nd, 2008), announced that it has decided to focus its efforts on Overlay.TV for Retail, the interactive video commerce platform that it launched in June (

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  • BT Teams with emuse, Canis Media on VOD Shopping Channel

    UK incumbent telco, BT, has launched an on-demand shopping channel, called Vision Shopping and fronted by celebrity presenter, Gaby Roslin, on BT Vision, its Microsoft Mediaroom-powered, interactive TV-enabled hybrid IPTV service (note: the service is enabled via a hybrid set-top box that allows viewers to access linear channels from the UK's free-to-air digital terrestrial platform, Freeview, alongside IP-delivered on-demand and interactive content).

    Ooyala Teams with WheelsTV to Test "POV Reviews" on eBay Motors

    --Google Reported to Be in Discussions to Acquire Brightcove Switches from Silverlight to Flash to Power Online Video


    UPDATE: After we went to press, Ooyala contacted [itvt] to let us know that
    the launch of "POV Reviews," which was expected to take place today, has
    been temporarily delayed.


    HSN Launches "HSN Shop App" iPhone Application

    --App Offers Live Video Streaming, Interactive Features

    HSN, the home shopping network, which has long been a pioneer in adopting new technologies (its Shop-by-Remote interactive TV application, for example, launched on Oceanic Time Warner Cable in early 2006), announced Monday the launch of a free iPhone/iPod touch application, which it bills as enabling it to offer the ecommerce industry's first "live-video 3-screen experience." According to the company, the new application, which is available for download in both the iTunes App Store and on its own Web site, offers "all the engaging highlights" provided by the linear-TV and broadband video versions of its service.

    New Interviews with Hand Eye Technologies' Jonathan Kessler and acrossair's Chetan Damani

    --Topics Discussed Include Smartphone-Based Interactive TV and Augmented Reality

    [itvt] has just published in-depth audio interviews with Jonathan Kessler, founder and CEO of Hand Eye Technologies, and with Chetan Damani, co-founder and managing director of acrossair.

    IMG Publishing Deploys KlickableTV's Interactive Video Technology

    New York-based interactive video specialist, KlickableTV, announced Tuesday that it has formed a strategic partnership with IMG Publishing, a division of the sports and entertainment company, IMG. The first IMG Publishing property to deploy KlickableTV's technology as a result of the partnership is, some of whose merchandise videos now allow viewers to click within them in order to access additional information on showcased products and links to ecommerce opportunities.

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