Hearst

Interactive TV News Round-Up (II): CBS Interactive, Clikthrough, Gucci, Hearst, DECE

--CBS Interactive's New "Star Trek" iPad App Proving Popular
--Clikthrough in Interactive Video Deals with Gucci, Hearst Publishing
--DECE Launches B2B Licensing Program for its UltraViolet Digital Rights Locker System
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: CBS Interactive contacted [itvt] last week to let us know that its recently launched $4.99 "Star Trek PADD App " for iPad (see the article published on itvt.com, July 11th) is proving successful. Although "it's only been available for two days, in the US it's beamed up to the #1 Paid...

News Round-Up

--CIMM Announces Plans for Cross-Platform Media Measurement Research Project
--MRC, NCC, MVPD's Collaborate on Guidelines for Creating Consistent Digital Video Viewership Data
--Sam's Club to Deploy WiFi to Facilitate In-Store Demo's of Connected TV Sets
Here are some other interactive TV-related stories we didn't have room for in this issue: The Coalition for Innovative Media Measurement (CIMM) --a group that is backed by a number of TV programmers, media agencies and advertisers (its members are AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The...