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Interactive TV News Round-Up (II) By Steve Donohue

--Ensequence Unveils iTV Manager Programmer Edition 2.0
--Innovid Launches Tool for Interactive Pre-Rolls
--AT&T in Interactive TV Deal with Music Choice
--DirecTV Offering Interactive TV Mosaic for 2011 Masters Tournament
--Showtime Names Don Buckley SVP of Digital...
Here is the second of two round-ups of recent interactive TV news stories: Ensequence has upgraded its iTV Manager product, a Web-based platform that allows programmers to create, manage, update and deploy interactive programming. More . Look for NBC , ABC , CBS , MTV , BrightRoll and Tremor Media to begin adding interactivity to Internet video pre-roll ads using a new "iRoll" app from Innovid . The app allows media buyers to add several...

AccuWeather Appoints VP of Interactive Media

AccuWeather said Monday that it has appointed Pascal Racheneur as VP of interactive media. He will have responsibility for the company's interactive businesses in the US and international markets, including Web and mobile. "I am very excited to join the AccuWeather team," Racheneur said in a prepared statement. "With a recognized strength in global weather forecasting and a strong presence on television, Web, and mobile, AccuWeather offers a compelling value proposition to both audience and...

Broadband Video/Live-Streaming News Round-Up

--Babelgum in Deal to Offer Cinelan's Library of Three-Minute Non-Fiction Films
--Bambuser's Live Streaming iPhone App Receives App Store Approval
--Conviva Names Former NBCU CTO, Darren Feher, President and CEO
--Episodic Powers Showtime Sports' "Strikeforce: All Access"
--...
A number of items of broadband-video and live-streaming news have come across [itvt]'s desk over the past few days. Here is a brief round-up: Broadband/mobile video content platform provider, Babelgum , has announced a partnership with Cinelan , a company which specializes in publishing three-minute non-fiction films--often from prominent filmmakers--and which was co-founded by filmmaker, Morgan Spurlock ("Super Size Me"). Babelgum says it will make Cinelan's complete library of films available on a Cinelan-branded channel...

Zappware Names Patrick Vos CEO

--Appointment Signals Company's Intent to Target International Market
--Launches ITV Apps for Music Choice, Socialistische Mutualiteiten, VT4 Belgian interactive TV technology provider, Zappware, has generated a fair amount of news over the past few weeks :
--The company has promoted Patrick Vos, who leads its international sales efforts, to CEO. He succeeds Zappware co-founder, Jan Stinissen, who will become a member of the company's executive board. According to Zappware, Vos's appointment "confirms a...

Concurrent Names David King Chief Marketing Officer

--Elects Krish Panu to its Board of Directors VOD technology provider, Concurrent, has appointed David King to the newly created position of chief marketing officer. He will be responsible for all aspects of the company's global corporate marketing strategy, strategic alliances and channel partnerships, and will report directly to its recently appointed president and CEO, Dan Mondor. King was previously VP of global marketing at NEC, where he oversaw all global marketing and public relations...