Music Choice Says Viewers Responding Enthusiastically to New Interactive Network, SWRV

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Multiplatform music programmer, Music Choice , contacted [itvt] Tuesday to let us know that its new 24/7 interactive music video network, SWRV , has generated 500,000 viewer interactions in 750,000 homes since its launch last month. According to the company, 54% of those interactions were via the Web ( ) and 46% via the phone.

The SWRV program that has enjoyed the highest percentage of viewer interactions to date, Music Choice...