-- Digital Media Veteran named EVP of Sales and Marketing and GM of Coincident Studios
Interactive video technology provider Coincident TV named cable TV and Internet veteran John Gilles executive vice president of sales and marketing and general manager of Coincident Studios.
[itvt] has just published an INTERVIEW with Steve Greenberg, founder and CEO of S-Curve Records (the record label responsible for "Who Let the Dogs Out," and "Stacy's Mom").
--Overlay.TV Is Also Powering Interactive Video Commerce for JCPenney
Interactive video commerce specialist, Overlay.TV, said Tuesday that fashion company, Armani/Exchange, has implemented its clickable video technology on its ecommerce Web site (note: Armani/Exchange also recently launched an interactive video project with Clikthrough--see the article published on itvt.com, June 25th). The site, which was built on MarketLive's Intelligent Commerce Platform, uses Overlay.TV's video commerce solution in its "How to Wear It" section, which provides video style advice and trend tips.
In a posting on its corporate blog, Monday, Google announced that it has teamed with writer/director, Chris Milk, and the band, Arcade Fire, to develop a personalizable, interactive music video, entitled "The Wilderness Downtown" (note: the video's soundtrack is the new Arcade Fire single, "We Used to Wait"). The video is designed to showcase Google's Chrome browser, the company's Google Maps service, and--most importantly--the potential of the HTML5 standard and other open Web technologies.
Singer Lissie has released an interactive music video for her single, "Cuckoo." The video, which was created by Phil Clandillon and Steve Milbourne of Sony Music and which is located on the singer's Web site, presents visitors with a video player at the top of the page and an interactive map at the bottom.
Kansas City band, Queens Club, has tapped Propaganda 3, an interactive production studio also based in Kansas City, to create an interactive video for its single, "Haunted House." Among other things, the video allows viewers to change the stage sets behind the band, change its color scheme and brightness level, and change its viewing angle as if they were moving the camera that shot it