My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...).
But one thing Dad always talked about was the primary operating philosophy of the Shade Tree Mechanic: "If it ain't broke, don't fix it." And for all of his life, and for most of mine, that philosophy has worked.
At the TVOT 2014 conference in June in San Francisco, Over-The-Top delivery of pay-TV was THE topic of conversation. My "Virtual MSO" panel was packed, and one of our panelists (Paul Johnson from MPP Global) talked about their work with BSkyB's "NOW TV" OTT service in the UK. Here is a link to the video of that session: http://www.itvt.com/story/10200/virtual-mso-tv-tomorrow-show-2014/
[itvt] is pleased to present a video recording of the TVOT 2014 session, "The Virtual MSO." The session was described in the show brochure as follows:
"For years the MSO's wouldn't play in each others' sandboxes. It was just too expensive to build a second physical plant, and the big guys didn't want to be limited to anything less than 100% market share. Then a few smaller guys (like Wide Open West and Knology) started overbuilding, along with DIRECTV and DISH, then Verizon and AT&T. The 100% market share in a local market was a historical artifact.
We all talk (some of us more than others, according to my wife), and most of us listen (same comment applies…). And in the advanced television business LISTENING to video turns out to be particularly challenging. Automatic Content Recognition companies have sprung up and then sprung leaks. Their core business has been somewhat commoditized, and everybody is looking for enhancements to improve accuracy.
Everybody is racing to get into the OTT game: "traditional" service providers, television networks and third-party aggregators and marketers. And here is a shameless plug: if you want to know more, come to the good doctor's "Virtual MSO" panel on June 11 at TVOT San Francisco.
Television is changing, and it will never be the same again (how many times have we heard THAT?). But this time it might be real. By the end of the year we expect to see two or three major distributors offering some form of virtual MSO subscription service: Dish Network, with their ABC/Disney/ESPN package; Verizon, powered by Intel's OnCue platform; and one other--possibly Comcast.
Consumers will watch programming on basically anything with a flat glass screen, and they'll use cable, satellite, telco, Netflix, Amazon, Hulu and many more. The mind boggles.
We've been watching with interest the developments in the second-screen space. Consolidation and re-invention have generated the most headlines in 2013; growth and revenue somewhat less so. It's a tough space, and I dare say that all the second-screen providers are consulting their Ouija boards to map out the next few years.
Dontcha just love Fall? Football's cranking up, baseball is into the post-season, and the traditional new TV season has just begun. And with the new season comes innovation in the interactive television arena.
Today we have a treat--a guest commentary from Thomas Engdahl, CEO of Magic Ruby:
Does History Repeat Itself?: The Second Coming of Television Interaction.
Announcing the TVOT 2013 Cocktail Party, and the Presentation of the 10th Annual Awards for Leadership in Interactive and Multiplatform Television
If you're attending TVOT next week, don't miss the TVOT 2013 Cocktail Party, sponsored by Rentrak (6:00PM, Tuesday June 25th in the Grand Lobby of the Yerba Buena Center for the Arts).
The party will feature the presentation of the 10th Annual Awards for Leadership in Interactive and Multiplatform Television, a celebration of the TVOT 2013 Artists, a fashion show, and more!
Most of us use Twitter for quick news, updates and the occasional guilty pleasure. And the folks in the content-creation and content-distribution worlds are finding that Twitter is an increasingly efficient way to distribute enhancements for television viewing.
Last year, Twitter announced their plans to standardize some of that activity with Twitter "cards" with a number of flavors. Here's how the Twitter Developers site describes the options: