joint venture

Kudelski, SkyLife Form JV to Develop and Market Addressable and Interactive TV Advertising Solutions

--Companies Plan to Market Solutions Internationally, Following Deployment in Korea

The Kudelski Group, the Swiss company that recently acquired San Francisco-based interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has agreed to form a joint venture with Korean satellite and hybrid services operator, SkyLife, to develop advanced advertising solutions, including solutions that will allow operators to implement addressable (i.e. geographically and demographically targeted) and interactive (e.g. telescoping-, RFI- and tcommerce-enabled) advertising.