Kudelski, SkyLife Form JV to Develop and Market Addressable and Interactive TV Advertising Solutions
--Companies Plan to Market Solutions Internationally, Following Deployment in Korea
The Kudelski Group, the Swiss company that recently acquired San Francisco-based interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has agreed to form a joint venture with Korean satellite and hybrid services operator, SkyLife, to develop advanced advertising solutions, including solutions that will allow operators to implement addressable (i.e. geographically and demographically targeted) and interactive (e.g. telescoping-, RFI- and tcommerce-enabled) advertising. Such solutions, the companies say, will enable TV advertising to "become more relevant and interesting, therefore more profitable, as ads will be both interactive and specifically addressed to households."