Level 3 Communications

Interactive TV Headlines Round-Up (IV): Undertone, Corey Ferengul, USA Network, "Psych," FiOS TV, Vevo, Level 3 Communications, Viewster, Virgin Media, ITV, Vyclone, YouNow, blogTV, YouTube

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 ( June 25th-26th in San Francisco ), we are covering stories in this issue in headlines/round-up format: Turner Broadcasting President of Sales, Distribution and Sports, David Levy, Decries TV Everywhere's "Awful Consumer Experience" and Lack of Content Digital Advertising Solutions Provider, Undertone, Names Ex-Rovi EVP of Product Management and Strategy, Corey Ferengul, COO USA Network Invites "Psych" Viewers to...

Adobe Says Multiple Companies Supporting its New Framework for Building Media Players

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st ). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own...