Level 3 Communications
Interactive TV Headlines Round-Up (IV): Undertone, Corey Ferengul, USA Network, "Psych," FiOS TV, Vevo, Level 3 Communications, Viewster, Virgin Media, ITV, Vyclone, YouNow, blogTV, YouTube
Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format:
Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own playback technologies.