[itvt] is pleased to present a video recording of the session, "Social Media Changing the Nature of Programming," which was one of the highlights of The TV of Tomorrow Show 2012 (June 12th-13th).
The session was described in the show brochure as follows:
While the past year has seen significant media coverage of the ways in which social media are changing how programming is promoted, distributed and consumed, a related phenomenon has received less attention: the fact that social media are actually starting to change the nature of programming itself.
--Advertising Platform, Likers.tv, Aims to "Bridge the Gap between TV and the Second Screen"
--Likers.tv Secures Deal with Mongolia's Mongol TV
--Nielsen Survey Finds Widespread Use of Second Screen during TV Viewing
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.