Local

"Interactive TV Advertising: Local Implementations, National Implications" at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of "Interactive TV Advertising: Local Implementations, National Implications," a session at TVOT NYC Intensive (November 18th, 2010).

The panelists for the session were:

--Andy Addis, SVP of marketing and business development, Ensequence
--Andrew Capone, SVP of marketing and business development, NCC Media
--Dan Hassan, CEO, BackChannelMedia
--Stuart Lipson, principal, Leap Media Group (moderator)
--Patrick Peters, EVP and general manager of programming, FourthWall Media

The session was described in the TVOT NYC Intensive brochure as follows:

Augmented Reality Round-Up

--Brightkite Launches AR Local Advertising Solution
--Layar AR Browser for iPhone Pulled from Apple App Store Due to Crashes
--Version 1.5 of metaio's junaio AR Platform Now Available in Apple App Store
--Japan's Tonchidot Launches "Sekai Camera" AR App Internationally
--Total Immersion Teams with McDonald's on AR Promotion for "Avatar"

A number of items of augmented reality news have come across [itvt]'s desk over the past few days. Here is a brief round-up:

NBC Universal to Use Microsoft's Admira Marketplace to Plan and Sell National and Local Ad Inventory

--Microsoft Acquired Admira through its Purchase Last Year of Interactive TV Company, Navic

NBC Universal and Microsoft announced an "alliance," Thursday, that will see NBC Universal using Microsoft's Admira television media marketplace to plan and sell national and local broadcast and cable advertising inventory. Microsoft acquired Admira through its purchase, almost exactly a year ago, of interactive TV and advanced advertising technology provider, Navic, which still retains a separate corporate identity within the Microsoft organization.

Backchannelmedia Says its Clickable TV Technology is Now in "Commercialization Stage"

--Michael Kokernak Resigns as Co-CEO, Will Head New Research Unit

Boston-based interactive TV advertising specialist, Backchannelmedia, said Monday that its flagship Clickable TV technology has been validated by over-the-air testing and is now in what the company calls "a new commercialization stage." The company also announced that its founder and co-CEO, Michael Kokernak, has resigned his co-CEO position and will now become president of a new unit, called BCM Research, that will "seek to develop the next cycle of major innovation for Backchannelmedia" and that will "be closely networked to ongoing innovations in the digital technology space and will have a long-term horizon" (note: Kokernak will continue to sit on the company's board of directors).

DirecTV Taps Invidi to Enable "Relevant" Local Advertising

--Local Ads Will Be Cued Up on DirecTV DVR's

GroupM-backed advanced advertising technology provider, Invidi Technologies, said Wednesday that satellite-TV provider, DirecTV, will use its software to offer advertisers "relevant" local advertising (note: last November, Invidi announced a similar deal with rival satellite-TV provider, DISH Network). According to Invidi, its Advatar software, in combination with DirecTV's DVR-equipped set-top boxes, will allow local television advertising availability based on geographic location, and will position TV ads according to any marketer's specifications.

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