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News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

New Interviews on Real-Time VOD Ad Insertion and Developing ARG's for "Lost" and "FlashForward"

--Plus The iTV Doctor on Interactive TV for "Fans," Set Top Box 2009 Coverage, and More

[itvt] has just published interviews with senior executives from 1) BlackArrow, an advanced advertising specialist which announced earlier this week that its VOD ad-insertion platform--which enables ads to be inserted into VOD content on-the-fly--has gone live with Comcast in Jacksonville, Florida; and 2) Hoodlum, an alternate reality gaming (ARG) specialist which recently won a primetime Emmy for "The Dharma Initiative: Dharma Wants You," an ARG it created for the ABC

Exclusive: Winners of the 2009 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

The Academy of Television Arts & Sciences has revealed the winners of the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media.



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