March Madness on Demand

March Madness On Demand Could Be a Slam Dunk Interactive TV App

--By Steve Donohue Considering the huge demand Web surfers and smart phone owners showed this year for March Madness On Demand , imagine how much traffic wall-to-wall coverage of the NCAA Men's Basketball Tournament could generate if Turner Sports and CBS Sports manage to create an interactive TV application for the Big Dance. Since 2004, MMOD has been a huge draw for hoops fans, allowing viewers to toggle between up to four live games running...

Interactive TV News Round-Up (VII): March Madness on Demand, YuMe, ZillionTV

--Content and Feature Line-Up Unveiled for this Year's March Madness on Demand --YuMe Hires Six Ex-Transpera Executives to Lead its Mobile Advertising Efforts --ZillionTV Files for Bankruptcy
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. We anticipate that it will take us a couple of days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue,...