March Madness on Demand

March Madness On Demand Could Be a Slam Dunk Interactive TV App

--By Steve Donohue

Interactive TV News Round-Up (VII): March Madness on Demand, YuMe, ZillionTV


--Content and Feature Line-Up Unveiled for this Year's March Madness on Demand
--YuMe Hires Six Ex-Transpera Executives to Lead its Mobile Advertising Efforts
--ZillionTV Files for Bankruptcy


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