Masters Tournament

Interactive TV News Round-Up (II) By Steve Donohue

--Ensequence Unveils iTV Manager Programmer Edition 2.0
--Innovid Launches Tool for Interactive Pre-Rolls
--AT&T in Interactive TV Deal with Music Choice
--DirecTV Offering Interactive TV Mosaic for 2011 Masters Tournament
--Showtime Names Don Buckley SVP of Digital Services
Here is the second of two round-ups of recent interactive TV news stories: Ensequence has upgraded its iTV Manager product, a Web-based platform that allows programmers to create, manage, update and deploy interactive programming. More . Look for NBC , ABC , CBS , MTV , BrightRoll and Tremor Media to begin adding interactivity to Internet video pre-roll ads using a new "iRoll" app from Innovid . The app allows media buyers to add several...