Measurement

Announcing the Schedule of Sessions for TVOT NYC 2017

ITVT is pleased to announce the schedule of sessions for TVOT NYC 2017 , our eighth annual East Coast TV of Tomorrow Show event (Thursday, December 7th, at the SVA Theatre, 333 W 23rd St, New York, NY 10011). TVOT NYC 2017 will pack all the excitement of our flagship TV of Tomorrow Show into an intensive, highly focused, dialog-driven, one-day event. It also represents your last best chance to network and do business with...

Discount Registration for TVOT NYC 2017 Ends Tuesday, October 31st (Halloween)

Discount registration for [itvt]'s eighth annual East Coast TV of Tomorrow Show event, TVOT NYC 2017 (December 7th, at the SVA Theatre in Manhattan) ends at midnight Tuesday, October 31st! Discount registration allows you to attend TVOT NYC for just $875 , representing a savings of $200 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event). To take advantage of this discounted pricing, click here : http://www.tvotshow.com/register-tvot To...

Radio [itvt]: "Reconceiving TV Measurement and Analytics" at TVOT NYC 2014

[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their...

TVOT NYC 2014 Keynote Presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal

[itvt] is pleased to announce "Where Have the Viewers Gone?," a TVOT NYC 2014 keynote presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal . (Note: TVOT NYC takes place December 9th at the SVA Theatre in Manhattan). You can find more information on this session below, or by accessing the full TVOT Schedule of Sessions at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014 Register for TVOT NYC 2014: http://tvotnyc2014.eventbrite.com 9:35-10:00AM
Silas Theatre
Where...

Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow , Rentrak corporate president, Cathy Hetzel , explains the...

"Social TV, Viewer Data and Monetization" at TVOT NYC Intensive 2011

[itvt] is pleased to present a video recording of the session, "Social TV, Viewer Data and Monetization," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City). The session was described in the TVOT NYC Intensive 2011 brochure as follows:

New Interview with Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)

Itvt-Interview-CIMM-JaneClarke-2011-final by itvt [itvt] has just published an interview with Jane Clarke , general manager of the Coalition for Innovative Media Measurement (CIMM), a group that is backed by a number of TV programmers, media agencies and advertisers (its members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Viacom and...

Interactive TV News Round-Up (VI): Music Choice, Nielsen, Cablevision, Time Warner Cable, Orca Interactive, Viaccess

--Music Choice Sees Record VOD Views in July
--Nielsen Partnering with Cablevision, Time Warner Cable to Measure Live TV Viewing on iPad Apps
--Orca Interactive, Viaccess to Launch "TV Everywhere" Solution at IBC 2011
Because the [itvt] editorial team has been on the road the past few weeks--as well as working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

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