--PointRoll Study Finds Interactive Video Advertising More Effective
--SeaChange Appoints New CFO
--SeaChange's On Demand Group Trumpets Success of Melita's VOD Service
Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--SeaChange Powers VOD for Maltese Pay-TV Operator, Melita
--Softel Announces its IBC2011 Exhibit Plans
--French Broadcaster, TF1, Launches Social VOD Service on Facebook
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: