Mongol TV

Interactive TV News Round-Up (IV): Likers.tv, Mongol TV, Nielsen

--Advertising Platform, Likers.tv, Aims to "Bridge the Gap between TV and the Second Screen"
--Likers.tv Secures Deal with Mongolia's Mongol TV
--Nielsen Survey Finds Widespread Use of Second Screen during TV Viewing
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Likers.tv , a social media-based on-screen advertising platform which claims to "bridge the gap between TV and the 'second screen,'" launched at the MIPTV market in Cannes last week. "Comprising a live advertising ticker at the bottom of the TV screen--overlaid onto existing programming--the Likers.tv platform displays pictures and...