Brightcove and Mobile Roadie Integrate Technologies to Facilitate Development of Mobile Video Apps

--Miniweb Joins Brightcove's Partner Program

Broadband video platform provider, Brightcove, contacted [itvt] Wednesday to let us know that Mobile Roadie--a company which offers an app platform that it bills as enabling anyone to easily create and manage iPhone and Android apps, and which is a member of its Brightcove Alliance partner program--has built an integration with Brightcove in order to enable customers to build and manage mobile apps that are fully integrated with the Brightcove platform. This, the company says, enables companies and organizations to easily roll out high-quality, customizable mobile video experiences and apps that provide a "rich, engaging user experience" for iPhone and Android device users.

ClipSync Powers Online Social TV Event for Epix

Epix, a subscription-based multiplatform (linear, VOD, online) premium programming service which is a joint venture between Viacom, its Paramount Pictures arm, MGM and Lionsgate, on Wednesday announced plans to hold an online social TV event around a film of the Black Eyed Peas' sold-out concert tour, "The END World Tour 2010," on its Web site.

News Round-Up (V)

--Mediacom Taps Concurrent for VOD, Interactive TV and Linear Data Collection
--Music Choice's SWRV Passes 1 Million Interactions Milestone
--OEDN Publishes "OEDN Academic Software Kit Quick Start Guide."
--Rentrak in VOD Measurement Deal with CTV

The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.

New Interview with CEO, David Del Beccaro, on Music Choice's New Interactive TV Network, SWRV

--Plus New iTV Doctor Column on ActiveVideo Networks and its Cloud-Based Approach to ITV

[itvt] has just published a radio interview with David Del Beccaro, founder, president and CEO of multiplatform music programmer, Music Choice.

News Round-Up

--AETN International Secures Multiple Licensing Deals for Short-Form Content
--Boxee Seeking a Lead iPad and iPhone App Developer
--Dilithium Announces Support for Live and On-Demand Video Streaming to iPad
--Witness List Revealed for House Communications Subcommittee Hearing on STB's
--Location-Based iPhone App Accepted as an Official Entry at Boston International Film Festival
--metaio Says Over 200 Developers Have Now Registered for its junaio AR Platform

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

Music Choice Taps Norway's to Power its New Interactive TV Network, SWRV

Norwegian interactive TV software company,, announced Monday that its flagship Interactivity Suite is a key technology component of SWRV, the new 24/7 interactive music video network that was launched earlier this year by multiplatform programmer, Music Choice. The network--which is currently available to Cox digital cable subscribers in New England and Virginia on Channel 900 and to Cox broadband subscribers nationwide (note: Music Choice says that the network will be rolled out by multiple operators to millions of homes across the US in the coming months)--offers a line-up of interactive TV shows that, among other things, allow viewers to submit content, vote for and rate videos, and take over entire programming blocks.

Drum-and-Bass Band, Pendulum, Releases 360-Degree Interactive Video

--Video Powered by Analysis Systems Research's MATIvision Technology

Australian/British drum-and-bass band, Pendulum, has released a music video that employs a Flash-based 360-degree interactive video technology, called MATIvision, from a Greek company called Analysis Systems Research (note: other companies in the 360-degree interactive video space include Immersive Media and yellowBird).

Music Choice Says Viewers Responding Enthusiastically to New Interactive Network, SWRV

--Imira, Enne Team on Interactive TV Series for Children
--MySpace, Fox Inviting Viewers to Audition for New Roles in "Glee"
--"Sims" Creator, Will Wright, Said to Be Teaming with Current TV on Interactive TV Series

Multiplatform music programmer, Music Choice, contacted [itvt] Tuesday to let us know that its new 24/7 interactive music video network, SWRV, has generated 500,000 viewer interactions in 750,000 homes since its launch last month. According to the company, 54% of those interactions were via the Web ( and 46% via the phone.

CBS Invites Viewers to Decide Which Song Bon Jovi Will Perform During Grammys Telecast

--Also Holds UGC Contest for Chance to Appear During Black Eyed Peas' Grammys Performance

CBS is inviting viewers to decide which song the band, Bon Jovi, will perform during the broadcast network's January 31st telecast of the 52nd Annual Grammy awards (note: according to CBS, this will be the first time ever that the band has performed at the Grammys).

Medialets Launches iPhone-Based Interactive Video Ad for Rock Band, Vampire Weekend

--Ad's Interactive Features Triggered by Tilting and Shaking the iPhone, as well as by Clicking

In a posting on its corporate blog, Wednesday, mobile advertising and analytics specialist, Medialets, announced that it has developed and launched an interactive video ad for "Contra," the latest album from the indie rock band, Vampire Weekend. The ad--which is designed both to raise awareness of the new album and to drive direct downloads from the iTunes Music Store--is currently running within the NPR News iPhone app.

Guitar World Magazine in VOD Content Partnership with Concert.TV

--Report: Sony Set to Launch Online/OTT VOD Service, Qriocity

Concert.TV, a free VOD service which is devoted to live music performances, music documentaries and music "lifestyle" programming and which is carried by Comcast, Cox, Charter, Verizon FiOS TV, Insight, DISH Network and DirecTV (giving it a reach of approximately 30 million homes), on Monday announced a media content partnership with Guitar World magazine. According to Concert.TV, as a result of the deal, new content from Guitar World's "vast" video archive will appear on its service every month, including interviews with high-profile guitarists ranging from blues icon, Buddy Guy, to Metallica's Kirk Hammett.

Warner Music Group in Deal with Hulu

Warner Music Group on Tuesday announced a deal with Hulu, the free, ad-supported broadband video venture co-owned by The Walt Disney Company (ABC), NBC Universal and News Corp. (Fox). According to the company, the deal--which follows a deal between Hulu and EMI Music that was announced last month (see the article published on, November 18th)--will see it providing Hulu with music videos, artist interviews, live concert coverage and behind-the-scenes footage from its various artists and labels (note: WMG's labels include Atlantic Records, Rhino Records and Warner Bros. Records).

BBC Unveils its Red-Button Interactive TV Schedule for Christmas and New Year

--Highlights Include "Doctor Who" Commentary, Bon Jovi Performance, Elton John Interview

The BBC has announced the line-up of content that will be available through its red-button interactive TV service over Christmas and into the new year:

Clearleap in Deal to Bring Break Media's Online Videos to Cable and IPTV VOD Systems

--VOD Round-Up: Karaoke Channel, Police Blotter, Comcast's 100th Day-and-Date Movie, Ofcom

Clearleap, an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets, announced last week that it has signed a deal with Break Media, the company that operates, an entertainment Web site which targets a male demographic, to bring the latter's broadband video content to the TV screen. According to the companies, their partnership will enable to dynamically deliver a portion of its video library to Clearleap's Content Marketplace, where it will instantly be available for cable and IPTV operators to use as VOD programming.

Comcast in "Exclusive" VOD Partnership with Shakira

--VOD Round-Up: HDNet on FiOS TV, Oasis TV on Cox and Charter, Ski Channel on RCN

Comcast announced Monday that it will today (Tuesday) launch an HD VOD collection showcasing music videos, biographical footage and live performances from Shakira, thanks to an exclusive partnership with the Colombian singer (note: the MSO also recently launched a similar exclusive HD VOD collection featuring singer, Taylor Swift--see the article published on, December 3rd).

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