--Mediacom Taps Concurrent for VOD, Interactive TV and Linear Data Collection
--Music Choice's SWRV Passes 1 Million Interactions Milestone
--OEDN Publishes "OEDN Academic Software Kit Quick Start Guide."
--Rentrak in VOD Measurement Deal with CTV
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.
--Plus New iTV Doctor Column on ActiveVideo Networks and its Cloud-Based Approach to ITV
[itvt] has just published a radio interview with David Del Beccaro, founder, president and CEO of multiplatform music programmer, Music Choice.
--AETN International Secures Multiple Licensing Deals for Short-Form Content
--Boxee Seeking a Lead iPad and iPhone App Developer
--Dilithium Announces Support for Live and On-Demand Video Streaming to iPad
--Witness List Revealed for House Communications Subcommittee Hearing on STB's
--Location-Based iPhone App Accepted as an Official Entry at Boston International Film Festival
--metaio Says Over 200 Developers Have Now Registered for its junaio AR Platform
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:
Norwegian interactive TV software company, never.no, announced Monday that its flagship Interactivity Suite is a key technology component of SWRV, the new 24/7 interactive music video network that was launched earlier this year by multiplatform programmer, Music Choice. The network--which is currently available to Cox digital cable subscribers in New England and Virginia on Channel 900 and to Cox broadband subscribers nationwide (note: Music Choice says that the network will be rolled out by multiple operators to millions of homes across the US in the coming months)--offers a line-up of interactive TV shows that, among other things, allow viewers to submit content, vote for and rate videos, and take over entire programming blocks.
--Video Powered by Analysis Systems Research's MATIvision Technology
Australian/British drum-and-bass band, Pendulum, has released a music video that employs a Flash-based 360-degree interactive video technology, called MATIvision, from a Greek company called Analysis Systems Research (note: other companies in the 360-degree interactive video space include Immersive Media and yellowBird).
--Imira, Enne Team on Interactive TV Series for Children
--MySpace, Fox Inviting Viewers to Audition for New Roles in "Glee"
--"Sims" Creator, Will Wright, Said to Be Teaming with Current TV on Interactive TV Series
Multiplatform music programmer, Music Choice, contacted [itvt] Tuesday to let us know that its new 24/7 interactive music video network, SWRV, has generated 500,000 viewer interactions in 750,000 homes since its launch last month. According to the company, 54% of those interactions were via the Web (http://www.swrv.tv) and 46% via the phone.
--Also Holds UGC Contest for Chance to Appear During Black Eyed Peas' Grammys Performance
CBS is inviting viewers to decide which song the band, Bon Jovi, will perform during the broadcast network's January 31st telecast of the 52nd Annual Grammy awards (note: according to CBS, this will be the first time ever that the band has performed at the Grammys).
--Ad's Interactive Features Triggered by Tilting and Shaking the iPhone, as well as by Clicking
In a posting on its corporate blog, Wednesday, mobile advertising and analytics specialist, Medialets, announced that it has developed and launched an interactive video ad for "Contra," the latest album from the indie rock band, Vampire Weekend. The ad--which is designed both to raise awareness of the new album and to drive direct downloads from the iTunes Music Store--is currently running within the NPR News iPhone app.
--Report: Sony Set to Launch Online/OTT VOD Service, Qriocity
Concert.TV, a free VOD service which is devoted to live music performances, music documentaries and music "lifestyle" programming and which is carried by Comcast, Cox, Charter, Verizon FiOS TV, Insight, DISH Network and DirecTV (giving it a reach of approximately 30 million homes), on Monday announced a media content partnership with Guitar World magazine. According to Concert.TV, as a result of the deal, new content from Guitar World's "vast" video archive will appear on its service every month, including interviews with high-profile guitarists ranging from blues icon, Buddy Guy, to Metallica's Kirk Hammett.
Warner Music Group on Tuesday announced a deal with Hulu, the free, ad-supported broadband video venture co-owned by The Walt Disney Company (ABC), NBC Universal and News Corp. (Fox). According to the company, the deal--which follows a deal between Hulu and EMI Music that was announced last month (see the article published on itvt.com, November 18th)--will see it providing Hulu with music videos, artist interviews, live concert coverage and behind-the-scenes footage from its various artists and labels (note: WMG's labels include Atlantic Records, Rhino Records and Warner Bros. Records).
--Highlights Include "Doctor Who" Commentary, Bon Jovi Performance, Elton John Interview
The BBC has announced the line-up of content that will be available through its red-button interactive TV service over Christmas and into the new year:
--VOD Round-Up: Karaoke Channel, Police Blotter, Comcast's 100th Day-and-Date Movie, Ofcom
Clearleap, an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets, announced last week that it has signed a deal with Break Media, the company that operates Break.com, an entertainment Web site which targets a male demographic, to bring the latter's broadband video content to the TV screen. According to the companies, their partnership will enable Break.com to dynamically deliver a portion of its video library to Clearleap's Content Marketplace, where it will instantly be available for cable and IPTV operators to use as VOD programming.
--VOD Round-Up: HDNet on FiOS TV, Oasis TV on Cox and Charter, Ski Channel on RCN
Comcast announced Monday that it will today (Tuesday) launch an HD VOD collection showcasing music videos, biographical footage and live performances from Shakira, thanks to an exclusive partnership with the Colombian singer (note: the MSO also recently launched a similar exclusive HD VOD collection featuring singer, Taylor Swift--see the article published on itvt.com, December 3rd).
--YouTube- and Record Label-Backed Music Video Venture, Vevo, Launches
Livestation, a UK-based company that streams live news from a range of international sources via browser and desktop player solutions (note: the company recently announced the launch of version 3.0 of its desktop software--see the article published on itvt.com, November 24th), contacted [itvt] Tuesday to let us know that UN TV, the official TV channel of the United Nations, is now available on its service.
Immersive Media--a company which has developed a patented technology, dubbed IM LIVE, that enables viewer-controlled, 360-degree, live, full-motion, interactive video experiences (note: the experience of watching video powered by the technology is akin to watching a video version of Google Street View), and which recently announced a deployment of the technology with Canada's MuchMusic (see the article published on itvt.com, November 9th)--last week announced deployments with CBC/Radio-Canada and with MTV Networks.