Omnicom Media Group

News Round-Up

--CIMM Announces Plans for Cross-Platform Media Measurement Research Project
--MRC, NCC, MVPD's Collaborate on Guidelines for Creating Consistent Digital Video Viewership Data
--Sam's Club to Deploy WiFi to Facilitate In-Store Demo's of Connected TV Sets
Here are some other interactive TV-related stories we didn't have room for in this issue: The Coalition for Innovative Media Measurement (CIMM) --a group that is backed by a number of TV programmers, media agencies and advertisers (its members are AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The...