Interactive TV Headlines Round-Up (II): DirecTV, FreeWheel, Elemental Technologies, HEVC, Envivio, FanDuel, Comcast Ventures, GetGlue, Pepsi, HBO, iStreamPlanet, Ooyala

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC Intensive 2012 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a couple of weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

Interactive TV News Round-Up (V): IntoNow, Pepsi, MC, Marks & Spencer, Samsung

--IntoNow Teams with Pepsi for ACR-Powered Interactive TV Promotion
--MC (Music Choice) Promotes Christina Tancredi to COO
--Marks & Spencer Becomes First UK Retailer to Launch App on Samsung's Connected-TV Platform

Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.

The iTV Doctor Is In!: Did the Super Bowl Just Reinvent Interactive Television?

Ensequence Builds ITV Apps for DISH, NBC, MTV, Pepsi, Verizon, QVC UK

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has generated a fair amount of news over the past few weeks:

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