Interactive TV Headlines Round-Up (II): DirecTV, FreeWheel, Elemental Technologies, HEVC, Envivio, FanDuel, Comcast Ventures, GetGlue, Pepsi, HBO, iStreamPlanet, Ooyala

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC Intensive 2012 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a couple of...

Interactive TV News Round-Up (V): IntoNow, Pepsi, MC, Marks & Spencer, Samsung

--IntoNow Teams with Pepsi for ACR-Powered Interactive TV Promotion
--MC (Music Choice) Promotes Christina Tancredi to COO
--Marks & Spencer Becomes First UK Retailer to Launch App on Samsung's Connected-TV Platform
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. IntoNow , the automatic content recognition (ACR) company that was acquired by Yahoo! last year (see the article published on, April 26th), teamed with Pepsi on a Super Bowl weekend second-screen experience that was designed to promote the latter's Pepsi Max brand and that offered participating viewers the...

The iTV Doctor Is In!: Did the Super Bowl Just Reinvent Interactive Television?

Dear Readers :

Didja happen to catch the following image in the Best Buy ad during Sunday's Super Bowl?

The interactive television sands have just shifted under our feet, all because of the folks at Shazam. They enabled ads from the likes of Toyota,, Pepsi, Best Buy and others to engage viewers in a true interactive television experience. During THE SUPER BOWL!...

Ensequence Builds ITV Apps for DISH, NBC, MTV, Pepsi, Verizon, QVC UK

VMA-Ensequence-VMA Interactive-2008-sm.jpg
Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has generated a fair amount of news over the past few weeks: The company was recently tapped by MTV Networks and Pepsi to create an interactive TV application to accompany the 2008 MTV Video Music Awards on DISH Network. Starting the week of August 25th, DISH Network viewers were able to use their remote controls to vote for the VMAs' Pepsi-sponsored Best New Artist Award, and to...