Pillsbury Integrates Shazam for TV in Ad Campaign

-- General Mills is First Packaged Goods Company to Use Shazam's ACR Technology

General Mills announced an agreement with Shazam to use its Shazam for TV mobile discovery application in ads for its Pillsbury Crescents brand. The marketing deal – announced Monday at The TV of Tomorrow Show in New York – lets mobile phone users watching a 15-second TV spot for Pillsbury receive links to recipes and videos sent to their phones. Targeting millennial moms, the 15-second "Holidays Made Easy" TV spots will air on...