Video Blog: "Social Drafting Off TV Dollars," by Ashley Swartz, Founder of Furious Minds

[itvt] is pleased to present "Social Drafting Off TV Dollars," a new video blog from Ashley Swartz, founder of Furious Minds.

The blog sees Swartz explaining how emerging media channels like social are trying to find a viable revenue stream in advertising, and resorting to "drafting" off larger established media such as TV.

Interactive TV News Round-Up (III): easeltv, Virgin Media, TiVo, Microsoft Xbox 360, Nielsen

--easeltv Tapped to Expand Apps Library for Virgin Media's TiVo-Powered Hybrid-TV Service
--Microsoft Significantly Expands its TV Offering for Xbox 360
--Nielsen/NM Incite Study Finds Correlation between Social Media "Buzz" and TV Ratings

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

New Ratings Consortium Formed to Measure Cross-Platform Viewing

The Financial Times reported Thursday that a group of US companies has formed a TV/video ratings consortium to challenge Nielsen. Participants in the consortium which, according to the article, will be operational next month, include media companies, NBC Universal, News Corp, Time Warner, CBS, Viacom, Discovery, and Disney; media agencies, GroupM and Starcom MediaVest; and advertisers, Procter & Gamble, AT&T (the largest and third-largest US advertiser respectively) and Unilever.

TiVo Enhances StopWatch Ratings Service with New "Pure Program Ratings" Metric

--Makes It Possible to See Percentage of Viewers Lost During Commercial Breaks

TiVo announced last week that its StopWatch ratings service (collects anonymous second-by-second audience research data from TiVo boxes) is now offering a new metric that it calls Pure Program Ratings. The metric, which TiVo says is derived using the number of TiVo subscribers viewing a program in live- or timeshifted mode, excluding the commercials, is designed to calculate the total potential audience for commercials during a given program.

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