ScanScout

Interactive Video Advertising Network, ScanScout, Signs Up More Publishers

--According to comScore, Company's Network Ranks Second Only to Hulu in Time Spent Per Video
--CBS Interactive Launches its Own Ad Network

ScanScout--an online video advertising network provider that recently launched a new, interactive ad unit, called the "Super Pre-Roll," which places multiple interactive overlays on a company's existing spots, distributing them on the screen in accordance with the spot's content (see the article published on itvt.com, October 8th)--said Monday that it has signed in-stream video advertising agreements with premium publishers across several industries, including Warner Bros., Warner Music, Mindspark, Marvel Comics, Lycos, Fox News, RealNetworks, Spac

Adobe Says Multiple Companies Supporting its New Framework for Building Media Players

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own playback technologies.

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