social tv

ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution for "iVOD"

--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web
--ActiveVideo also Unveils Social TV and iPad Apps

Cloud-based interactive TV specialist, ActiveVideo Networks, and advanced advertising technology provider, This Technology, on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on, May 12th). to Offer Social TV-Enabled Live Video Coverage of NFL Draft

CBS Sports contacted [itvt] Tuesday to let us know about its plans to provide social TV-enabled broadband video coverage of Thursday's 2010 NFL Draft. According to the company, the centerpiece of its coverage will be "Inside the Draft Live," a show that will air live on and that will also be simulcast on the CBS College Sports Network. Produced by, the show will provide coverage of the first, second and third rounds of the draft: it will originate from the CBS College Sports Network's studio in New York City and will feature live segments from Radio City Music Hall, the site of the 2010 NFL Draft, and from headquarters in Fort Lauderdale.

UK Broadcaster, ITV, to Offer Social TV-Enabled Live Streaming Video Coverage of Election Debate

--ITV Exec Says Broadcaster Close to Deal with Hulu to Offer Programming to US Viewers

UK commercial broadcaster, ITV, yesterday unveiled its plans for social TV-enabled broadband video coverage of the first general election debate between Labour Party prime minister, Gordon Brown, Conservative Party leader, David Cameron, and Liberal Democrat Party leader, Nick Clegg, which takes place tonight (Thursday, April 15th). The debate will also be carried live on ITV's terrestrial channel, ITV1.

IneoQuest-Subsidiary, Vloop, Launches Social TV Platform

--Company Claims Platform Offers Tangible Benefits for Content Providers, Operators

Vloop, a start-up that is a subsidiary of IneoQuest, a provider of solutions for monitoring digital video delivery, officially launched its eponymous social TV service at the NAB show in Las Vegas Wednesday. According to the company, the free service, which is currently available in beta at and for which it says patents are pending, lets users:

Starling Unveils New Social TV Platform for Mobiles, Tablet Computers and the Web

At the MIPTV show in Cannes, Tuesday, a start-up called Starling unveiled a new, two-screen social TV platform.

News Round-Up

--Major Broadcasters Form Mobile TV Content Joint Venture
--History Channel Using Foursquare to Promote New Show
--Intel Demo's PVR Concept
--ON24 Launches "Social Webcasting" Platform
--Softel Working to Streamline Closed Caption Workflow on Avid Editing Systems
--Interactive Video Specialist, Veeple, Launches "VeepleTV"
--YuMe Announces Support for Microsoft Silverlight

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

Mozaik Launches Two-Screen Interactive TV Application for Apple iPad and iPhone

--Ustream Offers Live, Social TV Coverage of Bon Jovi Concert on the iPad
--Shazam Planning iPad-Based Two-Screen Interactive TV, Based on its Audio "Tagging" Tech

At the NAB show in Las Vegas, Monday, a company called Mozaik Multimedia launched a two-screen interactive TV application for the Apple iPad and iPhone. Dubbed "MovieBuddy" and based on the company's !Content technology, the new app is billed as allowing viewers to learn more about products, people and places they see on a movie or TV program, purchase featured products, and share information via Facebook, Twitter or email.

News Round-Up

--Germany's 7P Developing Interactive TV Widgets for Yahoo! Widget Engine
--Accenture Launches OTT TV Solution
--Amino in IPTV Set-Top Deal with CDE Lightband
--Brightcove Releases Version 4.1 of its Platform
--bwin Launches Social TV System
--Edgeware Appoints New CMO, EVP of Sales
--Fox Networks Names Julie Simon SVP of Advanced Services
--New IneoQuest Social TV Service Will Also Gather Feedback on Pay-TV QoS
--iStreamPlanet Integrates Silverlight Rough Cut Editor into its Video Workflow Automation Platform
--China's JENA to Integrate Qtv's Internet Media Player into its Connected TV's, STB's
--Netflix on Wii Now Available to All US Consumers
--Nordija Partners with AcumenLink to Bring its Widget-Based IPTV Middleware to US
--Rentrak to Provide VOD Measurement for New National Geographic Channel
--Turner Sports to Provide Multiscreen Coverage of NBA Playoffs
--Multiple OTT Developments in Australian Market

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

Oxygen to Insert Viewers' Live Social TV Interactions Directly into Programming

Yesterday (see the article published on, April 6th), [itvt] reported on how Oxygen Media--the company behind Oxygen, a US cable channel that targets a female demographic--is adding social TV elements to the latest season of its "Tori & Dean" reality TV franchise via OxygenLive, an online destination that is designed to add a two-screen social/interactive TV component to the channel's programming.

Bravo to Offer Weekly "Virtual Viewing Parties" around "Real Housewives of New York City"

--Channel's Social TV Offering Branded as "Bravo Talk Bubble"

NBC Universal-owned cable channel, Bravo, has announced plans to offer a live, social TV experience around each week's episode of its reality series, "The Real Housewives of New York City" (airs Thursdays at 10:00PM Eastern/Pacific).

DISH Network Launches Oberon Media's "Tetris TV" Interactive TV Games Service

--Social Features to Be Added to the Service Later This Year

DISH Network announced Wednesday that it has launched Tetris TV, a subscription-based interactive TV games service from cross-platform casual games company, Oberon Media, which licenses the rights to the Tetris format from The Tetris Company. Oberon, which plans to roll out Tetris TV with additional partners worldwide, says that DISH Network is the first company to launch the service in North America. DISH Network customers can subscribe to the new service, which is priced at $2.99 per month, via the satellite TV service's interactive TV portal, DISH Home, and via interactive banner ads.

News Round-Up: Interactive/Multiplatform TV Content

--Bravo in Partnership with Mobile Social Network, Foursquare
--Elisabeth Murdoch Stresses Importance of Social Media to Future of TV
--NBCU Unveils Plans for Measuring Multiplatform Viewing of its Olympics Coverage
--Sky Betting and Gaming Shifts Focus from Interactive TV to Online

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV content news for the past few days:

Arbitron Study Claims Ads in Social TV Environment Outperform Traditional Broadcast TV Equivalents

--Study Commissioned by Social TV Company, Akoo

Akoo, a Chicago-based company that operates a social music television network for out-of-home environments (note: earlier this month, the company announced that the US Patent and Trademark Office has awarded it a patent covering "an apparatus and method of using mobile devices to select on-demand content and socially interact with programming across networked digital video and Internet protocol television services through SMS text messaging or mobile applications"--see the article published on, January 14th), on Monday announced the results of an advertising effectiveness study that focuses on the social TV space.

Vpype Begins Public Beta of Social/Interactive Live Video Broadcasting App for Facebook

Vpype, which describes itself as a "social video company," announced last week that it has begun a public beta of its Vpype Live Broadcaster Facebook application (, which it says will enable all 350 million Facebook users to create and share live, interactive video. According to the company, the app is easy to use and, among other things, allows end-users to create scheduled or unscheduled interactive live shows, send video notes, store past broadcasts complete with audience participation, and share videos through Facebook.

BBC To Offer over 2,000 Hours of Winter Olympics Coverage through the Red Button

--Will Also Offer Winter Olympics Social/Interactive TV Channels Online
--Huggers: Project Canvas to Feature App Store, Offer SDK

The BBC has unveiled its multiplatform/interactive TV coverage plans for the 2010 Winter Olympics in Vancouver. According to the corporation:

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