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Exclusive: TAG Interactive TV Games Channel Tops Major Linear Channels in Daily Viewing Averages

Submitted by tracyswedlow on January 27, 2010 - 1:59am
in

--TNS STB Data Show Channel Retains Viewers for Longer than Disney, CNN, Nickelodeon and Others

TAG Networks--an interactive TV games company that has developed a games-on-demand channel, called TAG, which it says integrates with existing VOD infrastructures (note: the company has a history of working closely with ActiveVideo Networks and is involved in the latter's deployments with Time Warner Cable and Cablevision)--contacted [itvt] Tuesday to let us know that new TNS data, measuring daily time spent viewing per set-top box, show that the TAG channel topped 43 linear channels available through Time Warner Cable's Hawaiian arm, Oceanic Time Warner Cable, for the most minutes viewers spent watching.

Rovi in Measurement Deal with TNS Media Research

Submitted by tracyswedlow on August 13, 2009 - 2:35am
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--Collaboration Billed as Providing Deeper Understanding of EPG Usage and Advertising

Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on itvt.com, July 16th) announced Wednesday that it is partnering with TNS Media Research to develop advanced TV and set-top box measurement solutions.



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