Unilever

Interactive TV Headlines Round-Up (III): Motorola, NBCUniversal, Interlude, Unilever, NewsLook, NHK, Nike, Wieden+Kennedy, YouTube Annotations, OnLive, Google TV, LG, Ringz.TV

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for a few weeks, because our editorial team was working on the TV of Tomorrow Show and then taking a post-event break. We are covering the news we have missed via a series of headline round-ups, and will then resume daily news production. We expect it will take us a few more days to catch up with all recent developments, so...

News Round-Up

--CIMM Announces Plans for Cross-Platform Media Measurement Research Project
--MRC, NCC, MVPD's Collaborate on Guidelines for Creating Consistent Digital Video Viewership Data
--Sam's Club to Deploy WiFi to Facilitate In-Store Demo's of Connected TV Sets
Here are some other interactive TV-related stories we didn't have room for in this issue: The Coalition for Innovative Media Measurement (CIMM) --a group that is backed by a number of TV programmers, media agencies and advertisers (its members are AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The...

Cablevision Trumpets Success of First Batch of Optimum Select Interactive TV Advertising Campaigns

--Claims 70% Lead Conversion Rate for Most Recent Colgate-Palmolive Campaign
New York-area MSO, Cablevision , is trumpeting the results of the first set of campaigns powered by its new proprietary (i.e. not EBIF-based) interactive TV advertising service, Optimum Selec t. The service presents viewers with a "select button overlay" which appears at the bottom of the TV screen during a commercial and which invites them to press the "SEL" button on the remote control for more information on an advertised product. Once the viewer presses...