Yahoo! Japan

Interactive TV News Round-Up (V): NY Interconnect, Ooyala, Yahoo! Japan, Overlay.TV

--New York Interconnect Offering Interactive TV RFI Advertising in 3.2 Million Digital Cable Homes
--Ooyala in Multi-Year Online Video Partnership with Yahoo! Japan
--Overlay.TV Powers vCommerce-Enabled Interactive Video for Irina Shabayeva
Due to the large volume of news generated over the past few days, we are covering stories in this issue in summary/round-up format. The New York Interconnect , an advertising sales joint venture between Cablevision and Comcast Spotlight , says that it can now support interactive TV request-for-information (RFI) advertising in 3.2 million digital cable households in the New York DMA. The Interconnect's interactive ads present viewers with overlays that appear at the bottom of...