April 2011

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Interactive TV News Roundup

-- Canoe Automates ITV Ad Sales
-- NDS, TRA Tout Ad Accountability
-- Interactive Reality Show Hits Italy
-- Samsung Builds “Smart Living Room” Site
-- Amanita Debuts Interactive Music Video

  • Canoe Ventures and its MSO partners are beginning to automate their ad-sales operations for interactive ads, using software from Invision Inc. The firm said Canoe is using its DealMaker Ad Sales System, which does everything from creating ad-sales proposals to allocating spots to brands according to client specifications. More

DirecTV: No Plans to Launch Epix

It looks like Dish Network will remain the exclusive U.S. satellite distributor for Epix, as rival DirecTV says it won’t launch the premium channel and Website owned by Viacom. 

March Madness On Demand Could Be a Slam Dunk Interactive TV App

--By Steve Donohue

Panasonic Activates Connected TV Apps

--By Steve Donohue

Rovi Targets Connected TVs in Advertising Trial

--By Steve Donohue

Civolution Preps OTT Platforms for Premium Content

--By Steve Donohue

Exclusive: Call for Entries Issued for the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media

--Deadline for Submissions is April 29th
--[itvt]'s Tracy Swedlow Interviews Interactive Media Peer Group Co-Governor and Co-Chairs

The Academy of Television Arts & Sciences Interactive Media Peer Group has issued a call for entries for the 2011 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media. The deadline for entries is April 29th.

How Cablevision Could Deliver Live TV to iPad Outside the Home

By Steve Donohue

Interactive TV News Round-Up (I) By Steve Donohue

--Bravo to Add Multiple Interactive and "Transmedia" Elements to "Top Chef"
--CBS Launches "Tweet Week"
--mgMedia in Connected-TV Apps Deal with LG Electronics
--Studios' Premium VOD Plans May Have Little Impact on Theaters
--Mobile Interactive Group Integrates its Interactive TV Platform with Facebook

Here is the first of two round-ups of recent interactive TV news stories:

Interactive TV News Round-Up (II) By Steve Donohue

--Ensequence Unveils iTV Manager Programmer Edition 2.0
--Innovid Launches Tool for Interactive Pre-Rolls
--AT&T in Interactive TV Deal with Music Choice
--DirecTV Offering Interactive TV Mosaic for 2011 Masters Tournament
--Showtime Names Don Buckley SVP of Digital Services

Here is the second of two round-ups of recent interactive TV news stories:

Introducing our New Writer, Steve Donohue

As many of you have noticed, our news publication schedule has been pretty irregular the past few weeks, as the [itvt] editorial team has been busy working on the TV of Tomorrow Show.

Today we are pleased to announce that one of our favorite journalists, Steve Donohue (you've probably noticed that we link to his work quite frequently), has agreed to fill in for us, and will be writing daily news articles for the [itvt] newsletter and Web site while we focus on the show.

[itvt] Blogger, Wes Williams, on TiVo's Response to Epsilon's Data Breach

--Plus RadioactiveGiant CEO, Albert Sandoval, on the Connected Living Room

[itvt] is pleased to present new articles from [itvt] bloggers, Wes Williams, director of online production at Scripps Networks, and Albert Sandoval, CEO of RadioactiveGiant.

In "TiVo Notifies Subscribers of Data Breach at Vendor," Williams reports on TiVo's prompt response to a data breach at one of its vendors, email marketing company, Epsilon.

New Online Nominations Form for the 8th Annual Awards for Leadership in Interactive and Multiplatform Television

--Deadline for Submissions is April 11th

[itvt] has just launched an online submissions form for the 8th Annual Awards for Leadership in Interactive and Multiplatform Television.

The deadline for submissions is midnight, Monday April 11th.