TVOT NYC 2016 Fireside: Forbes, AT&T AdWorks, and Videology Discuss the Future of TV
[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "Building a 21st Century Media Company: A Fireside Chat about Transformation, Technology and the Future of TV." The session was described in the show brochure as follows: "TV now stands firmly at the intersection of technology and content. Maria Mandel Dunsche, Head of Marketing at AT&T AdWorks, and Scott Ferber, CEO of Videology, will discuss how media companies are adapting to this converging landscape, what "TV" really means in a cross-device world, and how data is transforming the way advertisers speak to audiences. Media strategist and Forbes contributor, Howard Homonoff, will lead the conversation."